Jiang Hengjie, executive vice president of China Apparel Industry Association, pointed out that China's clothing brand has developed well and has five characteristics:

In more than ten years, a number of brands with certain market influence and appeal have sprung up in China.

Foreign brands, from luxury brands to popular brands, have entered the Chinese market one after another. The competition between brands at home and abroad is becoming increasingly fierce.

1. domestic small and medium-sized brands have intensified their efforts to build.

Most of the domestic clothing brands are small and medium-sized brands with weak market competitiveness. In the past, they lacked long-term brand planning, and are actively pforming their business philosophy, increasing brand building efforts, and enhancing the core competitiveness of the brand.

2., domestic famous brands are developing steadily.

In the development of domestic famous brands, efforts have been made to deepen brand connotation, increase cooperation with foreign countries, introduce new and high technology, and attach importance to terminal construction. The added value of its products has been greatly improved under the good market operation, and the brand contribution rate and the contribution rate of science and technology of the dominant brands have begun to be reflected.

3., explore the internationalization of domestic brands.

Some groups began to cooperate, share or buy international brands. Some groups began to implement the strategy of multi brand internationalization, and gradually gained market recognition.

4. some domestic brands have opened stores in foreign countries, which has made a good market reaction.

5. China's original clothing brand is on the stage of the international fashion week.