Not long ago, the MI Huang group invited its spokesperson, Rosamund Kwan, to "make a show" on the spot, and auctioned off the recently designed "star of the emperor", and donated 100 thousand yuan to charity.

It has been five years since Mi Huang came to the world. It can be said that there is a leap in five years.

In 2008, it was the second year of the five year of Emperor Huang. Despite the fact that MI Huang did not have the strength to sponsor the Olympic Games, the Olympic spirit of faster, higher and stronger was the consistent pursuit of MI Huang.

According to the survey, among every 100 celebrities, the Americans have 7 cashmere sweaters, and the Japanese have 8 pieces, while the Chinese only have 0.6.

The huge contrast of this consumption structure shows that China has great potential in the world as a world cashmere country.

Cashmere garments on the Chinese market are characterized by obsolete style and monotonous colors.

The main reason for this is that many cashmere manufacturers are based on the understanding of cashmere products on the thermal insulation layer. The main function of cashmere clothing is positioned in light weight and warmth, so that consumers are not bloated in winter.

However, Mr. Wu Jinhai, chairman of the huanghuang group, does not treat cashmere products in this way. He thinks that designing only cashmere clothing from the physical functions of warmth will form a positive competition with warm clothing such as down clothing and thermal underwear. To fully display the distinctive characteristics of cashmere and highlight its noble and elegant identity, we must make avant-garde, fashionable and fashionable products. Only high fashion can meet the status of "soft gold".

Through farsighted strategic analysis, the huanghuang group decided to take a road of difference marketing, and through differentiated marketing, the customer's desire for warmth and fashion was satisfied.

They are willing to invite international fashion designers to join the world fashion trend, merge the Oriental fashion trend, and do fine work. Through fashionable avant-garde product design, they attract a large number of consumers' fanatical pursuit.

To make the brand bigger and stronger, it is bound to attract more consumer groups to pay attention to, so fashion is the only way to go.

At this point, MI Huang was very advanced, very solid and steady.

This design concept is applied to cashmere fashion, and the famous cashmere dress brand of Mickey Huang is at the forefront.

Unfortunately, in the world's cashmere industry chain, China has only served the role of raw material supply, and has made a lot of clothes for other people by exporting a lot of cashmere or OEM. The international cashmere products have 3/4 as Chinese products, but the real Chinese private brand is only less than 10%.

A considerable portion of China's cashmere products are still lingering in the low-end market, and China's cashmere self script src=> in the international market.