This is directed at the warm winter of last year. This year, the sudden increase in air temperature in May led to the early start of summer wear sales.

All these indicate that meteorology is not only related to people's well-being, but also to all aspects of economy and life.

In June this year, the 2007 China Garment Association's down garment and products Specialized Committee revealed that the global warming and warm winter will continue.

In 2006, under the impact of warm winter, the lion's loss was the garment industry.

According to industry sources, as the northern region is the main market of Shishi garment industry, the past year, Shishi clothing enterprises overloaded in the factory and sales channels of winter clothing "quite a large number".

Thus, this spring revealed a series of "bitter fruit": dumping at low prices, overloading of large quantities of products, and arrears of upstream and downstream loans.

According to the data, there is also a "Delphy's law" in Meteorological Economics, that is, if enterprises invest 1 yuan in meteorology, they may get an economic return of 98 yuan, that is, 1:98.

The connection between meteorology and economy has become increasingly close.

Therefore, for Shishi's clothing industry, enterprises or industry organizations should set up an early warning mechanism to remind enterprises to pay attention to the impact of climate change on industry or market, so that enterprises can make early adjustments in product mix and reduce losses as far as possible.

Cai Dongsheng, President of Shishi clothing association, told reporters that Shishi clothing industry is "eager to understand the weather changes this winter" than ever before.

According to the insiders, due to the continuous high temperature, the sales time of summer clothing will be extended this year, the clothing market in autumn will be unanimously optimistic, the sales of winter clothing will decline again, and the spring clothes will come on the market early in the coming year, and will become the summer wear when the trend is most intense.

Professionals believe that in response to the warm winter, we must continue to develop new products and become stronger and bigger brands.

Shishi as a national leisure clothing production base, the proportion of brand clothing is not large, but only the brand clothing in the warm winter last year has less impact.

Tian Qiming, chief executive of Shishi AI Deng Bao Garments Co., Ltd., told reporters: "according to the production plan this year, our factory's new products are all made of new fabrics, so that the risk of sales can be minimized."

Indeed, the anti risk ability of well-known enterprises can be fully reflected in the bad year. First, most well-known enterprises are walking on the "two legs" of domestic sales and exports. Two, the well-known enterprises have strong control over sales channels and have the ability to digest products. Three, consumers of famous brands are highly aware. Even if they sell prices, well-known brands can quickly digest their stocks.