There will be a vicious circle in this order: the brand suppliers hope that the dealers will rush to buy goods at the order meeting, and the enterprises can increase sales, but the dealers will also raise their inventories. The next order will certainly reduce the number of orders, so that a vicious circle is formed.

The faster the dealer's professional quality develops, the more accurate and scientific the terminal analysis will be.

Some enterprises will have to open orders, and marketing policies have not yet come out, or come out very hastily and tell the policy very roughly. That will affect understanding and cause exclusion.

In the past two years, the concept of "terminal" has been emphasized, because it often happens that manufacturers feel good when they produce these shoes, but consumers do not agree with them.

Because shoes and clothing products have a very large characteristic, short cycle and very fashionable, belong to perceptual consumption.

So it is very important to grasp the psychology of terminal consumers, and order will be achieved through communication with agents.

Spring and summer orders will generally be selected in April and May, September and October will be the peak period for autumn and winter ordering.

Anta spends no more than a million yuan, so the cost is reduced.

The largest number of participants in the order meeting was less than two people, which made dealers feel that they were really thinking about them.

Now we should focus more on services, guide distributors' sales, and introduce sales experience and promotion plans to distributors.

In the four or five months before the order, we have already made the promotion plan, including our advertising time and mode of delivery.

Then, how to sell these goods for training.

Dealers are worried about what to do when ordering, and what to do with inventory. In fact, what companies need to do is to remove their concerns.

Before going to the order, Jin Pu will convene the general agent to the company to hold a meeting. First, pick up the samples, then pick up the goods, clear the fashionable styles in the second half of the year, and have a preliminary grasp of the fashion trend.

The company also makes an analysis based on this, increasing production for the possible selling styles, so as to provide the dealer with a single need.

In the order meeting, Jin Ba made a special report, which was distributed to the distributor at the order meeting, and the sales data of each store were aggregated. The head office analyzed the business situation according to the sales data.

But some dealers may just feel the judgement of the market, and there is no systematic data.