BELLE group, a female retailer with flowers in Hongkong, won the favor of the world's largest luxury group France LVMH (including world famous LV, etc.) yesterday. LVMH group will take 10% stake as a strategic investor.

The BELLE plan, which has been listed in Hongkong last year, is officially open for public offering on May 9th - 14. It will be listed in late May, raising HK $7 billion 800 million. It will become the largest IPO retail stock in the history of Hong Kong stock.

According to the total amount, the LVMH stake amounted to HK $780 million.

Reporters interviewed BELLE Shenzhen Footwear Company Limited related persons, the defendant's related information on the listing of the company will not be open to the public.

In this regard, wealth securities analyst solemnly told reporters: "although the proportion and amount of LVMH shares are not large, but for BELLE's public offering and listing next month, there is still a positive role in promoting.

The paction highlights the rapid growth of foreign capital in China's retail enterprises.

At the same time, BELLE can also learn from the mature market operation and management experience of foreign-funded enterprises through cooperation.

It is reported that LVMH will not be appointed to BELLE management when it becomes a shareholder.

"This funding shows that there is a great possibility of cooperation between the two sides. LVMH is likely to expand its domestic market through BELLE and make up for its weakness in shoe sales.

The possession of the footwear market is the consistent style of luxury goods abroad. In addition to LVMH, there will be more similar market phenomena in two years.

Ouyang Kun, CEO Representative Office of the World Luxury Association, told reporters in Beijing.

LVMH group has been listed in France, with a market value of more than 440 billion yuan, and its more than 50 brands.

BELLE is mainly engaged in shoe business in the mainland of China. Its brand includes BELLE (BELLE), STACCATO (Staccato), TEENMIX (Teenmix), TATA (HERS) and FATO, as well as agents NIKE, ADIDAS, LEVI, S (Levi's), JOY&amp, PEACE (real beauty), and international brand such as S (Levi's).