About Garden Street 19

1. The brand management concept of No. 19 Huayuan street.

No. 19 Huayuan Street -- the first brand of China's hybrid e-business.

No. 19 Huayuan Street provides fashion and quality at the most favorable price.

No. 19 Huayuan Street -- to satisfy the "one-stop shopping experience" and create the concept of "boutique fashion".

Two, Garden Street 19 design concept

19 Garden Street is created by many interior designers, working with European design studio and excellent planner, and using many different design concepts to provide fashionable women with rich series of fashion.

Sunshine personality Korean mix and match

The latest trend in the street

Sexy romantic "play with beauty" collocation

Pure and sweet princess dress

Smart and fashionable OL outfit

Latest fashion in international fashion

We have designed a wealth of accessories for each series, including matching jewelry, bags, etc.

No. 19 Huayuan Street -- we have carefully constructed everything from everyday clothes to party dress.

Three, product positioning

1, price positioning

The price range of spring and summer products is 100 yuan ~350 yuan, mainly concentrated in 200 yuan ~300 yuan; the price range of autumn and winter products is 150 yuan ~450 yuan, mainly concentrated in 250 yuan ~400 yuan.

2, age positioning

The product age of No. 19 Garden Street is located in 18~30 year old fashion woman.

3, business premises

1), the first tier cities are more prosperous business segments, shopping malls, counters, street shops; the most prosperous commercial section and pedestrian street of the two or three tier cities;

2), business area: 40~60 square meter is better, and more than 80 square meters can enjoy more support.

Four, our innovative three-dimensional integrated marketing mode.

Three dimensional integration is a marketing mode integrating exclusive stores (members' stores), online shopping and periodical magazines (quarterly, electronic magazines, electronic catalogues).

1, specialty stores (member stores)

You can always visit our fashion experience center and small concept store.

Every week there are new products listed - brilliant fashion ideas will inspire you to pursue beauty at any time.

2, online shopping

Xingcheng International Garden Street 19 has the global Internet penetration, high visibility and reputation.

You can also shop online through our online store.

3. Periodicals (quarterly, monthly electronic magazines, new electronic catalogues)

Every year, 4 magazines, spring, summer, autumn and winter, are introduced to let you grasp the fashion trend ahead of time.

Every month, you can download or read any of the exquisite electronic magazines.

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