Is the commerce and circulation industry affected by tight days?

Reality: May downturn, June rejection

Feng Jianwen felt more comfortable in the wholesale and retail business of the Shijiazhuang Jinhua market.

In the morning of June 27th, he sat in a fancy retail shop in Jinyi City, telling reporters about business fluctuations in the past few months.

"Due to the earthquake, the overall clothing market in May was impacted, and the impact was basically the largest in a few years.

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According to Feng, May is the traditional peak season for clothing wholesale business. In this month, China suffered from the Sichuan earthquake, which made many people unconsciously reduce entertainment activities and consumer spending, especially the "excess consumption".

It is understood that Feng's company has represented four clothing brands. Although these brands are hard to see in large department stores, they are high-end brands in the wholesale market. Feng boss believes that people who buy high-end brands are basically those who have a strong randomness in shopping. Shopping motives are seldom due to "need". Most of them are bought by "like". He called this consumption "excess consumption".

He said that after the earthquake, people's mood was relatively low, so the pursuit of "excess consumption" also decreased, correspondingly, the purchase volume also correspondingly atrophied.

Mr. Feng looked at the impact of the earthquake on the high-end clothing wholesale and retail business.

If the earthquake directly affects the overall sales in May, will the market ease up in June?

Just now approaching the end of June, but reporters in his shop see some clothing has been labeled with a discount, and a big discount, the goods have already begun.

"This is to change passivity into initiative."

Feng said that the August Olympic Games was held. This is a national event, but it is estimated that the Olympic Games will have an impact on the retail market.

At that time, people would stay at home and watch TV, and people would be much less likely to shop. So if he did not save the store now, the pressure would be even more serious.

He said that at this time last year, the summer wear was still selling at a positive price. This year, the good June and July season has begun to digest the stock and bulk up the goods.

In addition, the clothes that are now custom tailored from the manufacturer are 20 yuan -30 yuan compared with last year.

Although it may not be sensitive to the rise of high-end clothing consumers, they must prepare themselves for the various unfavorable factors brought about by the price rise.

Compared with Feng boss, who makes high-end clothing in the wholesale market, Chen Jiuxuan, who does not do retail business, is only relatively easy to do brand hosting.

The new Shangyuan new Shangyuan clothing mall only does wholesale business. He told reporters that he had hosted 6 leisure brands, both of which were low-end.

The main business of the company is to purchase goods from factories, and then to dealers in supermarkets such as Handan, Xingtai, Hengshui and so on. They only play the role of pfer, so the pressure from downstream retailing is relatively small.

Chen boss said that as far as the current sales situation of summer clothing is concerned, the early spring is delayed and the weather is not hot, which has a slight impact on sales. After the temperature rises, sales are also improving, and sales have increased over the same period.

In addition, he said that at present, oil prices and pportation costs have gone up. But because of the difference between wholesale and retail of clothing, clothes are all purchased in tons, so the adverse effects of these factors will not be obvious after the cost of each garment is spread.

But he said that the price increase after May will have some impact on them.

In May, they ordered the winter clothing to the manufacturers. As the price rose, the wages of factory workers rose accordingly, resulting in a 0.2 yuan increase in the price of the winter clothes and a 2 yuan to 5 yuan per unit cost.

Countermeasures: compressing profit space and mobilizing consumption sentiment

Thriving and full of vitality, all operators hope that the market they are faced with will always be immersed in this beautiful spring atmosphere.

However, when the environment is not optimistic, it will not be effective to fine tune the environment by planting flowers and trees.

Feng's boss mentioned in the article said that because their clothes are aimed at customers who are not without money, they are influenced by some factors that do not want to spend money temporarily, so they have to find ways to stimulate their desire to buy.

Therefore, in view of the market impact, they introduced the marketing concept of large department stores, and implemented integral returns and other activities to stimulate consumption.

Together with continuous strengthening of service training and characteristic money, their sales are at a distance from the expected target, but the sales are still relatively stable.

Chen boss, who acts as a brand manager, wins the volume by compressing profit margins.

He said that clothing prices from manufacturers have risen, and if they want to maintain their profit margins before they sell them, they will undoubtedly increase the pressure of downstream dealers. So at present, they can only compress their profit margins and seek the way of survival by volume.

"If the wholesale volume is large, we can get preferential policies from manufacturers and stabilize the lower market."

The Olympic Games may bring positive benefits to Shijiazhuang wholesale.

According to press reports, there are reports that several major wholesale markets in Beijing will be temporarily closed during the Olympic Games, script src=>