"When I bought a dress, my friend asked me what my name was, and the letters on the clothes were longer.

It was hard to find the brand, but found that the origin is in Hangzhou, China.

These brands are so mysterious in foreign languages that they really make us consumers dizzy. "

19, Harbin city people Zhang told reporters.

Nowadays, when you talk about CK, Levi 's and ONLY, almost no one knows, but when you see MORGAN, COZZI and AHNSIL clothing brand in the shopping mall, if there is no Chinese label, I am afraid it will not be able to pronounce correctly.

"Foreign name" brand occupies half of the mall.

Recently, the reporter came to the shopping mall of Harbin City, entered the MORGAN special counter of women's clothing, signed the brand label and clothing price, and did not find the Chinese name. In the column of clothing origin, Dongguan was originally made in China.

Afterward, the reporter interviewed the female customer who had just bought a pair of shoes in the Baldinin counter, and asked her if she knew how to read the brand.

The lady read a few notes with a red face. Finally, she said helplessly, "it is not convenient to label the Chinese name on the counter.

Once, a friend asked me what brand of clothes I could not tell, so I had to tell her the number of counters on several floors.

COZZI, MOCO, NANCY, QGGLE, Baldinin, MOOFFY, these brands are located in Guangdong, Shanghai and Tianjin, are made in China.

The reporter roughly calculated that only more than 20 women's shoes were on the floor, with no Chinese names on the brand display.

That night, reporters came to the song Lei commercial building, found that a considerable number of products in the mall price tag, the name column only reads "tops, pants, skirts", gimid, Hempel, Wrangler, AHNSLL, DORANER, InNIU and other brands, some consumers stop in front of these counters, pondering how the brand read out.

On the column of commodity origin, most of them are marked by Chinese made words such as Beijing, Shanghai, Hangzhou and Shenzhen.

Reporters roughly counted, and more than half of the brands were signed in foreign languages, display counters and commodity prices, and no Chinese names could be found.

A middle-aged couple who looked at a foreigner told reporters: "when we come to Harbin, we do not understand that these big brands are all combined with letters. The names are so long, there are no pronunciations on the labels, they do not know how to read them, clothes are bought back, and people ask us not to answer them."

Reporters noted that some of the world's brand clothes are marked with Chinese characters, and have obvious Chinese names in the new world department stores, Dupont, Baozi, Dunhill and other brands.

The salesperson of the counter told reporters that in order to allow Chinese consumers to accept these brands, they adopted publicity in parallel in Chinese and Western languages, which is conducive to the spread of the brand.

Foreign names seem to be of high grade?

Many consumers have had such an experience, entering a brand name brand, first feel that this is a foreign brand, from design to production are all abroad, the natural price is high.

It is occasionally noticed that the clothing producing areas are made in China, and the attendants often emphasize that this is the brand of Italy, the British brand, which is only processed in China.

One industry insider pointed out the mystery: "consumers buy foreign brand clothes, in addition to the quality of clothes, styles and quality of these clothes, and more importantly, the consumer's pursuit of high fashion and fashion psychology is causing trouble. Consumers think that these foreign names are from the masters of foreign design, and the higher prices have higher quality.

In fact, just by going abroad to register a brand or buying a brand registered abroad, a foreign brand was born, which is no longer a secret in the industry.

And this method of combining alphabets into brands, playing alphabet games, and making sense of mystery will make these Chinese made garments more expensive and consumers pay more.

Reporters in the visit to see, very few consumers ask how these foreign names should be read.

A woman who had just bought a dress in the AHNSIL counters said, "buying clothes from shopping malls is a pursuit of high quality and new trend. I can't read many brands in the shopping mall. I often listen to the salesperson's name, and then quickly remember that if I didn't hear clearly, I would be embarrassed to ask again, so I seemed to be behind the times."

"Why don't labels need Chinese to help customers pronounce?"

The reporter asked a counter salesperson.

"The foreign language brand sounds fashionable, although the price tag is not, but the clothing tag has, if the price tag is written in Chinese, consumers will feel that this is a domestic brand, not so valuable, it also caters to the consumer's shopping psychology."