People seem to be too strict with internet marketing.

Why do I say this?

Have we never heard of such a rich headline as "Internet marketing will set off a new wave of marketing revolution" or "Internet marketing will surpass traditional marketing channels"?

In fact, we have read a lot about the advantages of network marketing, but we find that the voice of questioning is as strong as praise.

In addition to Sina, Sohu and other portals and a few vertical portals such as "harmony", "PCPOP" and "17173", which can be profitable through marketing such as website advertising, more than 80% of China's excellent websites are distressed by advertising earnings.

At the same time, they are worried about their own website has hung Google, Baidu or Ali mother and other advertising alliance to provide advertising.

Wasted and unsaturated

Faced with this situation, we have to admit that Internet marketing resources are being mercilessly wasted.

There are many reasons for this phenomenon. For example, the high price of portals has occupied most of the budgets of enterprises, and the cost of advertising alliance is too low, which has unwittingly belittled the actual advertising value of affiliate websites.

More importantly, there are two points: first, advertisers do not understand the actual value of online marketing, they are always puzzled whether the targeted effect can be achieved.

It can be said that interaction is originally one of the advantages of network marketing, but because advertisers overemphasize the need for more specific returns from interaction, interaction has become one of the reasons restricting the development of Internet marketing.

Faced with the Internet, people often ask how the data monitoring of network marketing is realized.

How can we truly understand the traffic of a website is real and effective?

How can we know that people who browse websites can notice the advertisements put by enterprises?

But can we ask those people, if you advertise on TV, how can people know that people will not jump the channel at that time?

Or how many people who can miss the machine in 10 minutes will be able to look up and look at the outdoor advertisements?

The answer is also vague.

Another reason that affects the development of network marketing is also derived from the advantages of the network itself: making a video advertisement, enterprises often invest a lot of money to produce outdoor billboards, and the cost of enterprises is also quite a lot.

For an enterprise, why not spend more money to disseminate advertising since it has already spent a lot of money on advertising?

The advantage of Internet advertising is that the cost of production is relatively low, but the lower cost often gives advertisers another habitual thinking, that is, the cost of communication does not need to be too high.

Of course, today, we have seen that many car brands sell new products to produce a dedicated product interactive display website, which also makes them more daring when they are put on the market, and the return received has surpassed the advertisement of traditional channels.

Recent development of Internet Marketing

All above are just some of the basic advantages of Internet marketing.

In fact, with the development of Internet technology over the years, Internet marketing has shown many new trends that can be used by people.

In the next one or two years, the following directions will be the focus of corporate attention.

1, search website is still the primary network marketing tool.

Do you remember the database marketing that was so popular many years ago?

In fact, we can also regard the Internet as the largest and the most complete database in the world.

Search engine is the core of information distribution.

From the user's point of view, search websites have long been an essential tool for people to get information online, and have many years of practice.

Before changing the status quo of "all Internet behaviors based on search engines", it can be said that its marketing value is always the top priority.

In addition, because the current search engine is mainly for information, and the enterprise is more concerned about the behavior of the audience, so the other direction of the search technology still has a lot of space for development.

2, online video advertising is coming to the fore.

Video network advertising is divided into two parts: one is the change of traditional website's advertising form; the other two is the advertisement of video website and video network application software.

As for video website and video network application software, as a result of the increasingly large number of loyal customer groups, it has also been quickly recognized by many advertisers.

In fact, its value or the advantage compared to traditional websites is that it can entrain advertisements in the video. This avoids the worry of whether the users focus on the information provided by the website when they put other websites on the website, instead of noticing the advertisements around them, and avoiding the embarrassment that ordinary website advertisements are shielded by some software.

3, deep development of community marketing

For enterprises, the most accurate way of network marketing is to establish customer service on the Internet.

But at present, there are over 150 websites in China, of which 70% are corporate websites.

That is to say, at least more than 300 thousand of the enterprises' websites strive to build their own precision marketing platform through network member services, but few of them are successful.

The main reasons are concentrated on two aspects: first, customers are always puzzled by the thought of "Wang Po selling melon"; they do not readily believe in the self expression of enterprises; two, the expansion of this way is weak. Enterprises often spend more money in developing their membership service websites than do online advertising, but they do not get new customer resources.

To solve similar problems, the third party website can achieve better results.

The scale of these third party websites is not large. It can be a large community similar to Tianya, or a small forum such as some car clubs.

Knowing how to excavate the value and choosing to release will often make the network marketing of the enterprise get twice the result with half the effort.

Long term prospects for Internet Marketing

5 years later, the Internet will be a kind of style, will there be subversive technology and creativity suddenly appear, I am afraid no one dares to decide.

But we can still start from the needs of the current users, for the development of network marketing.