Huang Liang, the largest retailer of Beijing Olympic Organizing Committee, Guangdong's Jilin company, has recently been swept away from the Olympics. It is only 1 months away from the Olympic Games. He has finalized the last batch of Olympic merchandise early with the manufacturers. The value of 50 million of the commodities will be put into 88 stores in Guangdong. "The purchasing power of Shenzhen is the strongest, and 20 stores in the city are expected to complete sales of 20 million yuan," said Huang Liang.

"Jingjing" and "Huan Huan" are popular.

The concession commodity plan is an essential part of the major international sports events. The 2008 Beijing Olympic Games will be the largest number of Olympic Games. The scale of the Beijing 2008 Olympic Games concession will reach 25 billion to 28 billion yuan.

With the approaching of the Olympic Games, the sale of Olympic licensed products has entered another peak.

A few days ago, reporters at the Olympic concession merchandise store of Ren Ren Le, Huarun Wan Jia, Tian Hong and Ji Ji Dao saw that all kinds of Olympic licensed goods were in full bloom. Apart from T-shirts, sports caps, glasses, umbrellas, Keychains, ornaments and other small commodities, there were many souvenirs and badges made of precious metals, covering 15 categories of Olympic licensed commodities.

Sales staff told reporters that these Olympic Games logo, mascot and other Olympic logo of the franchise commodities, are authorized by the Beijing Olympic Organizing Committee of qualified enterprises to produce and sell, the price ranges from tens to tens of thousands of yuan.

Shenzhen Olympic Stadium franchise shop staff Miss Zhou told reporters that the recent Shenzhen citizens to buy Fuwa accessories, pendants more, "5 Fuwa, the red Huanhuan and the most lovely Jingjing most popular with the public, the largest sales."

Recently, with the approaching of the Olympic Games, group buying is also very much. Many enterprises will choose Olympic merchandise with collection value and exquisite sculpt as a gift to the customers.

Reporters saw in the store, a set of Limited sales of Hetian jade gold medal, although the price of 49 thousand yuan, but there is only one store in stock, if you want to buy, you can only order.

The Olympic torch, which was sold at 1 to 10, was initially purchased at 5000 units, and now there are only 150 sets left.

Insiders told reporters that the price of Olympic merchandise in Hongkong and Macao is generally 20% higher than that in the mainland market. Besides Shenzhen people, many Hong Kong and Macao customers will also come to Shenzhen to purchase Olympic merchandise.

The torch reaches a deep sale to a climax

According to the press, there are more than 30 Olympic franchise stores in Shenzhen, which are distributed in supermarkets, shopping malls and business centers. Only in Shenzhen, Ji Fu Tai opened more than 20 stores.

Huang Liang told reporters that sports events had the biggest pulling effect on the sale of Olympic licensed products. In May this year, the average sales volume of Shenzhen stores reached 120 thousand to 150 thousand yuan in the month, and some of the better locations were rushing to the peak of 400 thousand yuan.

After a period of low sales after the earthquake, the Olympic licensed commodities will rise in July and August.

The reporter found that, unlike a few months ago, Fuwa toys, accessories and clothing replaced the commemorative coins and commemorative badges in the Olympic concession store, occupying the most prominent position in the store. "During the European Cup, the sale of the doll is the best among all the products.

This month before the Olympics, we expect T-shirts, hats and other clothing products, Fuwa doll pendants and pillow will enter the sales of high fronts, we not only increased the volume of purchase, but also made some adjustments in the store's location.

Reporters found in the interview that unlike other commodities, the Olympic concession will not attract consumers in the "discount sale" way in the near Olympic Games.

According to the insiders, each set of Olympic licensed products is limited to sale, all have anti-counterfeiting signs, and do not allow discounts according to the regulations.

Moreover, according to the current sales situation, there is no need to promote sales by reducing the price.