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Changshu Garment Industry Upgrading And Brand Strategy Forum Held

2008/7/21 11:55:00 57

Changshu Garment Industry Upgrading And Brand Strategy Forum Held

[commentary]

The clothing industry is a traditional pillar industry. It has made contributions to promoting economic development, increasing fiscal revenue, earning foreign exchange and absorbing labor force for a long time.

But this year, influenced by the macro environment such as RMB appreciation, the development of Changshu's clothing industry is facing a severe test.

How to make the garment industry out of the predicament has become a common concern of the industry.

The forum is jointly sponsored by China Apparel Association and Changshou City government. It aims to promote the brand strategy of Changshu garment industry and pform it from quantity win to quality win, so as to achieve a new round of rapid development.

On the forum, Jiang Hengjie, the executive vice president of China clothing association, and other authoritative figures of garment industry, combined with the current situation, made an in-depth analysis of the current situation of Changshu's clothing enterprises, answering questions for the heads of garment enterprises.

Interview: Jiang Hengjie, executive vice president of China Apparel Association.

I would like to think that in the course of future industrial development, we should use the rule of market economy in Changshu's market economy, clarify our own development ideas, take some targeted measures, and make ourselves able to play a greater value in the future development of the market.

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