Since its commissioning in 1987, Joe costumes has been making good reputation for its high quality, high price and wide range of products. It has gained unanimous recognition from consumers and investors, and has also won numerous honors, such as "the ten major brands of Chinese clothing" and "the most famous of China" and so on.

Joe's clothing is mainly for men's wear. The products include shirts, Western-style clothes, trousers, leisure series, T-Shirts, jackets, sweaters, neckties, underwear, socks, belts, purses and leather goods. As many as more than 10 series, thousands of varieties meet the requirements of men's wear. At the same time, they also make uniforms and work clothes for enterprises, government departments and other institutions.