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Clothing Marketing Is Popular To Eat Less And Eat More Meals

2008/8/9 14:29:00 62

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Clothing Marketing Order Risk Reduce Purchase Frequency

"These are the new products that have just arrived, and there are only one item that does not take part in today's activities."

In front of the brand of Hangzhou Yintai, the salesperson warmly greeted the customers. "Next week will come to a batch of new models, so we can look at it again."

After a vicious battle this spring and summer, many dealers are planning to copy this "eat less and multi meals" mode of purchase, which will become the norm in the future.

Look at the spot and eat it alone.

"The growth rate of clothing sales is expected to drop by about 10% this year. Dealers are generally struggling to do their bidding business, and they are also thinking about how to reduce their order risks.

Most of the autumn clothing started from the market is six months ago, and many dealers are worried about the market changes.

A shopping mall insider told reporters, "but for some brands that have been taking spot orders, their advantages are revealed at this time."

At the EX clothing home, a well-known footwear brand official told reporters: "because of their own factories, replenishment is relatively convenient.

Generally speaking, when we first order, the volume of the dealer is only about three or four. The remaining six or seven will be divided into one week and a batch of new ones, which can decide the order according to the sales situation, and can control the stock. "

This person in charge said, "otherwise, six months ago, we would place all orders under futures mode. If we fail to see the market, we will have a terrible backlog."

Quick futures at any time

"This garment is out of stock now. If we come earlier, we may still have to catch up after the headquarters statistics, but it will take about 30 days from the order to get the goods."

In front of a particularly popular casual wear counter, the salesperson's words reflect the brand's countermeasures.

The brand uses quick futures to order 12 times a year.

"Recently, in response to this market environment, we have increased the proportion of chasing single products, such as summer 10% and winter 20%, so dealers can also control orders in advance, and then add pressure on the market according to market conditions."

Brand leader said.

ZARA and H&M, which are known for their quick response, are the best examples. The fastest delivery time of ZARA in Europe is 22 days, and many domestic brands also want to learn this mode of operation.

"Next year, we will change the order of two times a year to four times a year."

A Hangzhou native Cowboy brand official revealed.

Pursuing popularity is quicker.

"In fact, from the market perspective, the total volume of the next season will not increase again, but the way of loading will change and the frequency of new shelves will increase."

An industry insider said, "in addition to being able to replenish the goods in time, the increase in the number of orders has also increased the ability of the brand to respond to the market quickly. For the enterprises and distributors, the international fashion trend or cultural influence can immediately reflect the clothing market, and many fashionable clothes will be more suitable for the current trend."