Recently, several people from the top five hundred enterprises in the world have invested in the underwear industry in Quanzhou and engaged in marketing work in the domestic market.

At present, the lingerie industry in Quanzhou is still dominated by OEM.

Relative to the strong production capacity, the underwear industry brand construction in Quanzhou is lagging behind. Recently, influenced by the price of raw materials and exchange rate changes, it is urgent to upgrade the industry and increase the added value of products.

"Only by constantly upgrading and designing products with higher added value can we take the lead in the future industry competition."

Xiao Huan said, "if we first innovate in products, management and ideas, and create higher added value, enterprises will find their own position in the whole industry."

At present, the introduction of high-end talents in Quanzhou is not a minority, such as Huang Ruihu, a senior production plant of Yangtze River ronghua and international trade expert, entered the Fujian Huasheng Industrial Limited by Share Ltd as the technical director and sales director; the Philharmonic sports company and the former Nike factory director in South Korea worked together;

According to the introduction, there are two ways to introduce talents: first, the direct introduction of talents to the company; two, the recruitment of part-time consultants.

In addition to introducing talents from Unilever, it also hired marketing deputy director of an international group in Taiwan as a marketing consultant.

This group of new international talents in Quanzhou, formerly employed in Unilever, is mainly responsible for supermarkets and store marketing. Now, they are responsible for developing high-end domestic marketing after entering Fujian dragon clothing Limited.

Xiao Huan is one of them. He has now become the marketing manager of the company.

"This soil in Quanzhou offers more opportunities for professional managers than foreign companies. I particularly appreciate the momentum of Quanzhou's private entrepreneurs, and also hope to do something for national enterprises, and do business with everyone."

He said.

Cai Zhuolong, chairman of the dragon company, said: "the introduction of high-end talents by enterprises is to win better development.

Because the entry of high-end talents will have an impact on enterprises. In addition to injecting fresh blood, some obsolete business ideas will be excluded and the development of enterprises will be promoted.

Moreover, enterprises must use international talents if they want to internationalize their development.

Experts have analyzed that talent has become the primary factor in the competition of enterprises. However, the lack of all kinds of top managers, especially the international high-end talents, has seriously restricted the innovation and development of private enterprises.

It is precisely because internationalized people can quickly open the international market for enterprises, so many enterprises begin to focus on high-end talents in the international market.

According to the insiders, the difference between Quanzhou private enterprises and foreign enterprises will gradually be blurred. Foreign enterprises will learn the advantages of local private enterprises, while local private enterprises will learn the standardized and international operation mode of foreign enterprises, and the two will be compatible with each other.