Due to the strong driving force of the Olympic economy and the subsequent economic pull brought by the post Olympic era, many enterprises want to qualify for sponsorship in the face of the 100 year Olympic opportunity, and Olympic sponsors are using various Olympic marketing strategies to promote their brand value.

As a sponsor of the Beijing 2008 Olympic Games, the sponsorship of Olympic Games has always been the focus of attention.

In an interview with MS. Yan Xu, President of Tsingtao Brewery marketing, reporters learned that the brand value increased rapidly from 19 billion 900 million in 2005 to 29 billion 800 million in 2007 due to the continuous enhancement and promotion of Olympic marketing. Sales in the first eight months of this year increased 31% over the same period last year.

The promotion of short-term profits and the promotion of the internationalization of its brand have caused many enterprises to spend huge sums of money to compete for Olympic sponsorship.