No matter what business is done, it is necessary to sell goods to customers, satisfy them and make them purchase through multiple purchases, and gradually form a convention.

The reporter learned about a case that might give investors a bit of inspiration.

Mr. Tang is the store manager of a clothing store. He attaches great importance to customer management, establishes a customer database, and therefore establishes good customer relationship with customers. The business is very satisfying.

   　據(jù)了解，開業(yè)之初，湯先生就著手建立專賣店的顧客數(shù)據(jù)庫。他要求每個營業(yè)員都要盡可能的留下顧客的詳細檔案數(shù)據(jù)及購買偏好，并且設計了EXCEL表格，從而實現(xiàn)了簡單的電腦數(shù)據(jù)庫。其中包括姓名、性別、手機、電話、生日、通信地址、購買日期及款式、二次購買日期及款式、月度購買頻次、建檔人。

In fact, this is a very simple form. If the salesperson can persuade the customer to leave the first five messages, then the person's complete file will be established.

Reporters believe that the most important information here is the customer name and mobile phone number. As the most popular communication tool, mobile phones of urban residents have more than 90% mobile phone penetration. The salesperson of clothing store can send them the latest promotional information via SMS, which can be one-to-one marketing, and can send messages and congratulations during the festival to enhance their feelings.

After a period of operation, the database of the clothing store has recorded hundreds of customers' information. Mr. Tang will analyze the customers' purchase frequency and preferences, then send different short messages to different customers with his cell phone. He has been expecting them to continue to shop, and when he changes his seasons in each garment, he will send SMS messages to every old customer through his SMS service registered on the Internet, so the cost of instant communication is very low.