China'S Support For Garment Enterprises To Take The Road Of "Brand"
Recently, people concerned informed the Shanghai Securities Daily that from the sources close to the competent authorities of the state, the decision makers recently intended to introduce relevant support policies to guide the construction of clothing brands.
The person said that in recent years, the development of textile and garment enterprises environment has been affected. Macroeconomic factors such as macroeconomic regulation and control and appreciation of the renminbi inhibit investment in manufacturing industry. Under heavy pressure, many manufacturing enterprises have invested the funds that should be invested in reproduction to other industries such as real estate, stock and so on. If the government's macroeconomic regulation and control is tightened again, and once again raise the deposit reserve ratio and loan interest rate, many textile and garment enterprises will be more unhappy, because this will further inhibit the reinvestment of enterprises. Judging from the current situation, the fine-tuning of policies can not solve the "substantive" problem at all. The best way for a garment enterprise to get rid of its current predicament is to take the road of "branding". Relying on the strength of the clothing enterprises to complete the brand building is very unrealistic under the present circumstances, and the government will give some help and guidance.
It is understood that, affected by loans, RMB exchange rate appreciation and the implementation of the new labor law, this year's domestic textile and cotton industry is facing a very serious survival dilemma. In order to protect the interests of cotton and textile industry involving more than 100 million cotton farmers and about 20000000 industrial workers, the state has recently issued a number of preferential policies, including the temporary slip rate of imported cotton from 5% to 40% to 3% to 40%, and some textile and garment export tax rebate rates increased from 11% to 13%.
Wang said that the state adjusted the export tax rebate policy and so on to solve the problem of business difficulties in the short run, while supporting and guiding clothing brand building is aimed at solving the problem of industrial upgrading of the garment and textile industry in the medium and long term. At present, the government's policy is only preliminary intention, and concrete measures are in the process of brewing. In fact, strengthening clothing brand building is also the direction of the development of garment and textile industry. At present, China's clothing and textiles are still at the low end of the world industrial chain, and the business strategy is mainly based on volume. In the future, China's garment industry must complete the strategic pformation from quantity to quality, improve the brand contribution rate and the contribution rate of science and technology. Therefore, the influence of the relevant supporting policies of the state on the industry may be more reflected in the medium to long term, and this change may take 5 to 10 years.
Statistics show that in the first half of 2008, the growth trend of garment production is still declining. The clothing output of Enterprises above designated size is about 9 billion 720 million, an increase of 7.64% over the same period last year, which is 6.7 percentage points lower than that of the same period last year.
- Related reading
- Association dynamics | National Day 70Th Anniversary: The Textile Industry Gives A Tribute To The Motherland With High Quality Development Achievements.
- Daily headlines | National Day Album: The Textile Industry Offers "The Technology, Fashion And Green" To The Motherland And Helps The Parade.
- News Republic | Witness The Honor And Glory Of Me -- Teachers And Students From Beijing Fashion Institute Of Communication Attended The Celebration Of The 70Th Anniversary Parade And Mass Parade.
- News Republic | Tribute To The Motherland - Fashion Holding Successfully Completed The 70Th Anniversary Day National Day Task
- Association dynamics | The Fifteenth Asian Textile Conference And The Ninth China Textile Annual Conference
- Expo News | Explore The New Trend Of Global Industry, "One Belt And One Road" Textile Cooperation Forum.
- Association dynamics | In The Past 70 Years, We Have Intensified Our Efforts To Take Stock Of China'S Textile Industry.
- Association dynamics | China Textile Institute: 63 Years Of Changing Team'S Inheritance And Mission
- Daily headlines | The Republic Was Founded 70Th Anniversary: The Textile Man Was Awarded The Celebration Badge. Industry Pride
- Shoe Market | Leather Shoes Also Have Black Technology China'S First Passive Intelligent Temperature Control Leather Shoes World'S First!
- East China Sea: Battle For Special Rectification Of Garment Industry
- Brazil Cotton Harvest Season Postponed In 2007-08
- Cotton May Be Attacked By Late Pests In Mississippi.
- Italy Is The Second Largest Source Of Textile And Clothing In Hongkong.
- Changzhou'S R & D Of Bamboo Fiber Fabric Has Been Put Into Production.
- "Hua Si": Take The Quality Route And Climb The High-End Market.
- Italy Textile Enterprises Require Stricter Monitoring Of Chinese Textiles.
- US Enterprises Default Rate Sharply Increased, Wenzhou Foreign Trade Shoe Enterprises Red Light
- Apparel Retail Giants Share Successful Entrepreneurial Stories
- Costume Owners Start From Scratch And Start Making Millions Of Assets.