At this year's Shanghai home textile exhibition, Jiangsu's 112 square metre special booth is small, but the products on its booth are very attractive.

"At this exhibition, we will display super soft products with the latest technology and popular elements, covering products such as cushions, quilts, blankets, bedding suites and so on."

Wang Shentao, general manager of Jiangsu Su Mei Da Textile International Trade Co., Ltd. and general manager of Jiangsu Su Mei Da Home Textile Industrial Co., Ltd., told reporters: "the demand change of terminal market has put forward new requirements for home textile enterprises. In combination with this demand and market sales situation, this kind of microfiber product developed on the basis of the original is in the leading position in the home textile industry.

At present, the superfine fiber products have been developed with all polyester super soft short plush and polyester super soft short plush. These products have gradually entered the market.

According to the introduction, Su Mei chose microfiber products as the highlight of the exhibition. On the one hand, the product has the humanized function (soft, comfortable, breathable, dry, lubricated, etc.), on the other hand, it has safety function (antibacterial, flame retardant, etc.).

In addition, different products with different wool height and weight have different handle and effect.

In the first half of this year, Su Mei also introduced a two-sided super soft blanket. Its comfort and functionality were well received by European and American customers. It also brought new market development space for enterprises.

Jiangsu Su MEDA group is a hi-tech industry group spanning six major industries: textile, machinery and electronics, shipbuilding, hardware and technology.

Jiangsu Su Mei Da Light Textile International Trade Co., Ltd. (hereinafter referred to as "light textile company") is one of the main members of the group. Over the years, light textile companies have strives to form a large (investment holding) industrial company integrating trade as the main body, brand as the leading factor, and industry and R & D as two wings.

Among them, the home textile department is a strong support for textile companies. Its achievements in home textile field are obvious to all. In 2006, the blanket export was first in the country. In the same year, it won the ninth top 100 home textile export enterprises in China, ranked fifth in China's top 100 enterprises in the US, and 8 million in blankets in 2007.

These achievements are closely related to the importance attached to the quality of products and the strong strength of the enterprises.

Wang Shentao said in an interview: "the development of Jiangsu Su Mei home textile business department is dependent on the strong design and research capabilities of the company, and on the other hand, it is inseparable from the efforts and support of the home textile industry factory. Jiangsu Su Mei home textile industrial factory is the main core component of Su Da home textile."

Jiangsu Su Mei Da home textile industrial factory was established in March 2005, located in Liuhe Economic Development Zone, Nanjing, covering an area of 4 square meters.

The products were exported to Europe and the United States, and the output value exceeded 100 million yuan in 2006.

By improving the manufacturing capability of the core products, the home textile has greatly enhanced its own strength, especially the competitiveness of the product quality.

Wang Shentao said: "since 2000, light textile companies have increased investment in industry, thus controlling the quality of products more effectively, and have a better grasp of product design direction and product secrecy."

In this way, Su Mei Da home textiles can be gatekeepers from raw materials and choose quality partners. Two, it also strengthens the control of the whole process.

"Specifically, before launching each product, there are various measures to fully grasp it.

Production supervision is strictly carried out according to the requirements of the process. There are strict technological requirements from fabric inspection to cutting and even packaging of products.

Wang Shentao said.

2008 is an unusual year for the foreign trade industry. The textile industry is facing unprecedented difficulties.

In the face of such a situation, Jiangsu Su Mei Da Light Textile International Trade Co., Ltd., which mainly focuses on overseas markets, is actively adjusting itself.

At present, the company has begun to build its own clothing brand, and take Nanjing as a pilot to open up the domestic market, and the independent home textile brand aiming at the domestic market is also being planned.

In this regard, Wang Shentao said that the Shanghai home textile exhibition as an opportunity to publicize the corporate image and meet more partners at the same time, understand the market situation, as soon as possible to explore the international and domestic two markets coordinated development of a new situation.