A slogan posted on the wall of a clothing company shows that "struggle" is not only one of the genes of Shenzhen clothing, but also further developing.

Earlier this year, on the wall of the conference room of Shenzhen billion Hong Run Industrial Development Co., a stickmarked slogan was added: "China refuels!"

Chinese fashion!

This is particularly exciting and exciting after a series of natural disasters and major events such as the southern snowstorm and the Wenchuan earthquake.

In fact, this is exactly the slogan raised by Wang Yong, chairman and general manager of "billion Hong Run", based on "moving and thinking about China's strength" to encourage employees.

He said: "our motherland is moving forward more aggressively, more aggressively and steadily, and this great nation will never slow down its footsteps because of a bit of hardship.

We are willing to work together with our compatriots and our colleagues to work hard for the rise of China.

On the Eighth China (Shenzhen) international brand clothing and apparel Fair held recently, the thoughtful Shenzhen clothing entrepreneur reiterated his idea of "three insistence": adhere to the localization strategy, adhere to "bringing doctrine" and stick to flexibility.

He believes that with the tide of China's reform and opening up, it is not only the great development of all walks of life, but also the comprehensive revival of Chinese culture, and the clothing and fashion industry has deeply branded the culture, which is the direct endorsement of local culture.

"Like most people in the fashion industry, I firmly believe that only local brands that are deeply rooted in the foundation of Chinese culture can develop and grow in a market with both challenges and opportunities."

The garment entrepreneur who is optimistic about the development prospect believes that although Chinese clothing enterprises are still puzzled in integrating resources, with the great progress of China's reform and opening up, the prospect of China's garment industry is very bright.

After all, China's clothing industry is young and dynamic, and "growing every day" compared with its 100 year old European counterparts.

"The world is still our world, I am still more optimistic."

On the same day when Wang Yong made the above views, Shen Yongfang, executive vice president and Secretary General of the Shenzhen apparel industry association, also expressed a hopeful view of the future.

The head of the association, who has been rooted in Shenzhen's clothing industry for 20 years, admits that the situation in the entire garment industry is not very optimistic at the moment.

In Shenzhen women's clothing, although there are more than 20 brands "annual growth", or even a high growth rate of 100%, they only account for about 10% to 20% of the entire clothing brand in Shenzhen, while the development of other Shenzhen clothing brands is mostly unsatisfactory, some even "struggling on the life line".

But Shen Yongfang, known as the "Iron Lady", does not believe that Shenzhen's clothing industry will turn to stagnation and decline after its development for 20 years.

In her usual passionate tone, she said, "competition for Shenzhen clothing is brutal. In 2008, it is obviously a competition year, but it is not stagnation year, but development year, promotion year, expansion year and promotion year."

To the Shenzhen clothing entrepreneurs, Shen Yongfang, who called "we must not let go of our hands", is a solid model of starting from scratch and never letting go.

20 years ago, Shen Yongfang gave up his good job in his hometown and went to Shenzhen to become a general worker of the Shenzhen garment industry association.

When Shen Yongfang took over as Secretary General in 1998, he faced a mess of no money, no money and a slim future. Not only the monthly salary of 300 yuan per worker was often unsustainable, but he also had a lot of debts in the accounts of the association.

Shen Yongfang took out 10 thousand yuan from his own pocket, rented a small room, plus two former union staff members and a part-time financial officer.

In fact, it is precisely because of Shen Yongfang's indomitable spirit of struggle that the fate of the Shenzhen clothing association has gradually changed.

Shen Yongfang first planned a yearbook similar to the Shenzhen clothing brand.

Without knowing how many companies were willing to invest, she found an expensive design company responsible for packaging the whole book to ensure quality, and then personally persuaded the enterprises to jointly develop the overall brand of Shenzhen clothing.

On the one hand, it is high standing, far seeing, high quality planning and service; on the other hand, it is Shen Yongfang's enthusiasm, honesty and practical personality charm, which has become an important turning point in the development of Shenzhen garment industry association.

After earning the profits from the Yearbook, Shen Yongfang not only paid off the debts of the association, but also maintained the operation cost of the Association for half a year.

With the unremitting efforts of the "Iron Lady", the Shenzhen clothing association has embarked on the track of sound development.

It can be said that in Shenzhen's outstanding clothing entrepreneurs, no one is not relying on the struggle to develop their own business.

In their career of 10 years, 15 years and 20 years, their performance shows that they have been working hard, working hard and working hard again, showing a kind of persistence.

For the brand, Xia Guoxin, chairman and general manager of the song Li Si garment industry Co., Ltd. has a "soup theory": we should use Cantonese Soup for the brand.

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