There is a view that certain formats are not suitable for chain operations. Most companies that fail in chain operations are mostly misplaced.

In fact, from the development experience of chain stores in developed countries, the retail industry is not a decisive factor affecting whether an enterprise can successfully engage in chain operations.

At present, chain operation has become an important business organization form of retail business in the world, including almost all forms of retail business.

From department stores, supermarkets, discount stores, franchised stores to convenience stores, warehouse stores, from retail to catering, accommodation, from health care to hairdressing, leasing and other service industries, all have been operated by chain.

However, with the same chain operation, the business prospects of various enterprises are far from wide.

With the increase of scale and efficiency, some enterprises have been developing rapidly. Some enterprises not only have low efficiency in opening new stores, but also drag the old shops which were originally well run.

What is it that affects the success or failure of chain enterprises? The main reason is whether the enterprise has three elements of chain operation itself.

Successful chain enterprise experience shows that the unique and exclusive business names and trademarks, strong financial strength, successful pilot practice experience, a set of standardized operation system and operation manuals developed by the enterprise are prerequisites for enterprises to prepare for the development of chain operation.

Publicly recognized commercial brands, trademarks and good goodwill