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Sun Ruizhe: Why Does The Industry Chain Become "Gold Chain"?

2008/9/5 14:46:00 31

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Clothing And Textile Industry Chain Sun Ruizhe

In the global textile and apparel supply chain, how does China position itself?

Everyone wants to climb the top of the smiling curve.

The question is, how does this bottom-up power come from?

Sun Ruizhe: why does the industry chain become "gold chain"?

Positioning this jumping pivot requires too much leverage.

In the view of Sun Ruizhe, vice president of China Textile Industry Association, the integration and innovation of the industry chain of "trend research", "quality management", "color strategy" and "social responsibility" will enable China to truly create its own "gold chain".

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Sun Ruizhe: Vice President of China Textile Industry Association

10 years ago, Sun Ruizhe, director of the China National Textile Product Development Center, met with such a question: "can we let the means of developing textile products be promoted and run across the entire supply chain in an integrated way?"

It was at that time that he was the director of the State Bureau of textile industry and Duyu Zhou, President of the China Textile Industry Association.

No doubt, this is also an urgent topic raised by Sun Ruizhe at the time of the development of China's textile and garment industry. The "brand strategy" is beginning to show its theoretical value in the textile and garment industry. What we need to do next is to let it have a solid support system and system design to make it a main thread running through China's textile and apparel supply chain.

為了破解這道難題，中國紡織工業(yè)協(xié)會整整花了10年多的時間

"In the past 10 years, we have not stuck to the discussion of ideas and theories, but have implemented a lot of demonstrative measures."

Sun Ruizhe, vice president of the China Textile Industry Association, told reporters that "exploration is continuing, but one thing is for sure. If China's textile and apparel supply chain is now stamped, then the global textile and garment supply chain will also tremble slightly.

This is a change. "

Indeed, to strive for the "right to speak" in the various fields of China's textile and apparel supply chain, it is too important for a latecomer to be the sole supplier in the global textile and apparel supply chain.

Because everyone has a hunch, which will be the first step in the future.

Research on fashion trend: an introduction to supplier competitiveness Reengineering

Sun Ruizhe has been looking for a more suitable perspective to rebuild the core competitiveness of suppliers.

This time, he did not take the perspective of research from the different needs of domestic supply chain management. Instead, he chose a train of thought which appeared to be more clever in the "globalization era" - "positioning from the perspective of effective docking between domestic brand and foreign brand supply chain management, to see how some strong brands abroad operate, and then think about whether there are links that we can directly link to."

Thus, in the two years of 1998 and 1999, Sun Ruizhe and his team conducted a thorough and thorough investigation of the brand market of the developed countries in Europe and America. The scope of the inspection was located in "some strong brand enterprises that are powerful enough to have a strong appeal to the whole supply chain system and play a leading role."

Perhaps their ability and experience in product design and development can help Chinese suppliers get more technical support.

To his surprise, he did not see a very large design R & D team imaginable, but everything looked orderly.

So who is supporting this huge product development system?

This is the new discovery of Sun Ruizhe 10 years ago - "no other, it is the huge supplier of quality suppliers under the brand business. The competition between them is very fierce. They not only provide products, but also design various designs for the brand every quarter."

Obviously, apart from the world's most "top-level" brands, which retain their own design power, some brands with "able to support large-scale operations in the market" are being pferred to suppliers through "design outsourcing", or by mass production and design links, so as to avoid the huge cost in the past, and also to achieve the "full grasp" of the operation.

This brand operation mode gave great inspiration to Sun Ruizhe at that time.

But the problem is coming again. "There are few direct Chinese suppliers in the global supply chain system, most of which are either local suppliers in Europe or America, or suppliers in Hongkong and Taiwan."

Sun Ruizhe wondered, "why can't Chinese suppliers directly meet the procurement needs of these brands?"