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In Difficult Times, The Apparel Industry Can Also Survive In Dislocation Economy.

2008/10/17 11:57:00 37

In the southern part of the world, a circulation enterprise that has been engaged in Garment Retailing for many years has recently sold many retail outlets. He will use this money to work with a manufacturing company to run a new clothing brand.

While many people are watching, the company has broken the spell of hibernation in winter, and has moved from circulation to production.

The reason for the boss is simple: "when others are most afraid, I will give you more chance to win.

If we are busy hibernating in winter, everything will be over when winter passes. "

Dislocation competition seeks survival

Li Kailuo, a brand strategy expert, became a flying trapeze this time. He suddenly found that the textile and garment enterprises that came to him for consultation became more and more.

Some enterprises told him that there was no sense of crisis in the past. Now the situation has started to have "fear".

An unnamed clothing company chief told reporters that they used to have very close access to companies with advertising media resources, when the company came to relatively simple money, bank loans were very loose, advertising is the fastest way to become famous.

But now, the boss seems to have changed interest. From time to time, he will invite some government officials and industry experts to talk to the company. They are not talking about how to become famous quickly, but how to make rational use of funds and how to integrate resources.

Among them, PPG, ITAT, Mccann and other words often appear on the conference table. The staff of the enterprise propaganda department thinks that this may be a signal that the company has disclosed. They seek new business models outside the brand.

　　似乎有跡象表明，在沉寂了一段時(shí)間后，已有部分“膽大”的服裝企業(yè)開(kāi)始逆市尋找商機(jī)。實(shí)際上，在記者多次對(duì)行業(yè)龍頭企業(yè)之一雅戈?duì)柗椀牟稍L中，其掌管服飾板塊的董事長(zhǎng)李如剛一再表達(dá)了“宏觀形勢(shì)對(duì)實(shí)力型大企業(yè)其實(shí)是機(jī)遇”的觀點(diǎn)。雅戈?duì)柺菄?guó)內(nèi)服裝生產(chǎn)兼品牌型企業(yè)最早進(jìn)入流通的一個(gè)典型，無(wú)論是自建零售終端，還是大手筆買(mǎi)下上海中銀寶樓，都在業(yè)界產(chǎn)生了“蝴蝶效應(yīng)”，尤其是在商業(yè)地產(chǎn)最紅火的一年前，雅戈?duì)柲Ｊ奖环瓉?lái)覆去地拿來(lái)做為研究報(bào)道典型。而現(xiàn)在，也似乎沒(méi)有跡象能表明雅戈?duì)枌⑼顺觥?font face="Times New Roman" color="#000000">（賈驍）

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