Punk Spirit Is Necessary For Chinese Local Brands.
When it comes to Chinese rock and roll, people will think of Cui Jian and think of the black panther. Their influence and encouragement on the youth of China are far-reaching.
However, everyone knows that rock and roll are puny and punk has no money. Therefore, more fashion brands do not dare to compete with punks. Ask rock stars to endorse the brand, so that managers in the company do not know how to play the marketing game.
Yes, they believe in traditional marketing methods more. However, the capital strength of China's local brands is not comparable to that of international brands, but most Chinese brands are willing to go to the top of the international market in terms of marketing methods.
In fact, the fashion industry is the continuation and inheritance of the palace classic aristocratic style. They must be afraid of punk style. Because punk symbolizes "subversion" and "revolution".
Mao Jihong, an exception brand manager, said: "many people do not understand rock and roll, nor do they respect punk. In fact, the Glastonbury Rock Festival near London, and the Roskilde Rock Festival near Copenhagen, Denmark are the two largest outdoor music festivals in the world. The number of participants in each music festival is over 100 thousand. The young people in Europe are rushing to their sacred sites from the end of June to the beginning of July.
Insiders predict that in the next few years, the business benefit of Beijing's music festival will be higher than that of fashion week. And the small investment will also make his marketing cost performance better than that of the Olympic Games. It can be a good platform for the marketing of small and medium-sized clothing brand enterprises.
Do not have doubts about punk. Here, the joyful scene, the safety guarantee, the free air, drew the distance between people, warmed all the people present with music and smile, temporarily relieved the contradictions and disputes between social class and economic difference, and the social benefits were highlighted. (Jia Xiao)
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