While focusing on the competition in the traditional market, the men's jewelry market has been deliberately overlooked by the operator, or has no time to take care of it, and even some people doubt whether the masculine jewellery really forms the market.

However, a fact that can not be overlooked is that a group of men called "emerging middle class" have grabbed the dominant right of fashion consumption while earning enough money.

For several days, reporters visited various shopping malls in the city and found that all kinds of ladies' jewellery were placed in a prominent position, while men's jewelry counters were not interested.

Huang jewelry, head of jewelry at a large store, said that from everyday sales, men's jewelry is far less popular than lady jewelry.

At present, the domestic market of men's jewelry is relatively deserted, and the consumption concept of men's jewelry needs to be guided.

Looking at the current jewelry brand launched by men's style, mostly necklace, rings, pendants.

According to the head of a brand jewelry shop, the brand of men's jewelry is mostly diamond ring, and there is no new launch in 2008.

"Men's jewelry styles have been updated very slowly, many of which were launched several years ago, not as fast as women's jewelry."

A jewelry salesperson introduced.

"Cold market is also related to the rational consumption of men."

Insiders Li told reporters that jewelry merchants in leading men's consumption also did not work hard, in the style and marketing mode to actively explore.

How to make rational consumption men pay attention to jewellery will become the key for jewelry merchants to develop men's market space.

When it comes to the phenomenon of "warm spring", the industry is optimistic that the consumption of men's jewellery will become a hot topic around 2010.

"Ornaments, such as jade pendants, jade bracelets, and so on, which look very comfortable and are not very popular, are very popular."

Huang Huang, head of jewelry sales at a large store, believes that compared with the highly competitive female jewelry market, the male jewelry market has vast space, which is an opportunity for small and medium-sized jewelry enterprises.

An obvious sign of the improvement of men's quality of life is the beginning of life quality, and the need for clothing, perfume and other articles.

The ornaments made of titanium, rubber, light colored hard metal and other special materials are their best minds.

Although men have a great demand for jewelry, there are not many market choices.

In any jewelry store, men's jewelry is often dissatisfied with a decorative cabinet.

This shows that the jewelry market for men is in the ascendant and there is room for expansion.

Many jewelry business analysts believe that the current market specifically designed for men's jewelry is relatively small, if you can treat women jewelry mentality to design male jewelry, will greatly pull the market.

It's still a mysterious little black dress.