Luxury Brands Are Not Easy To Discount.

2008/10/18 9:23:00 54

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According to the general knowledge of market economy, a commodity can not be sold. In order to reduce inventory, businesses usually deal with discount.

However, a reporter interviewed found that, apart from a casual sportswear brand hanging out of season 20 percent off sales, most luxury brand stores in Shenzhen are not offering discount merchandise at present.

No measures have been taken to deal with the current situation of cold sales.

A responsible official of the Department of West Wu said that the major brand shops currently operating in West Wu were the same as before, without any changes, and no brand name had been cut down for sale.

CITIC City Plaza RDF French women's clothing brand operators said that the price of the shop is between 1500 yuan and 30 thousand yuan, and it is a high-end route. Generally, it will not be discounted, and autumn and winter clothing will enter the relative peak season, and will not be discounted.

But an industry source said that even if the luxury brand stores were to reduce their prices, they would not publicize in a big way like ordinary shops.

Even if you want to discount, you will give priority to old customers, and invite them to come to buy before the discount begins.

White-collar workers cling to their wallet for "winter"

The luxury goods consumption of the "quasi rich" people at the edge of high-end consumption has been affected, while the consumption patterns of ordinary white-collar workers have also changed.

As the stock market fell and the housing market slump, white-collar workers wrapped up their wallets to prepare for the winter.

Mr. Zhao, who works in a financial magazine, jokes that "now frugal" is against the financial crisis. Before going to restaurants, they are now eating in fast-food restaurants or cooking their own meals.

Mr. Yu said that because of the high housing pressure last year, the loan pressure was relatively large, and the market situation was not optimistic this year. There was no growth in revenue expectations. In order to save money, in recent months, the number of driving trips has been reduced, and the life of crowded bus has been re opened.

On many websites, netizens also posting that unless they are absolutely necessary, they will suspend large sums of money, accumulate more food than before, and let their quality of life advance to a higher level and maintain, so it will be stronger than N.

(Jia Xiao)