Home >

Humen'S Garment Industry Is Facing Difficulties And Ready To Break Through.

2008/11/20 11:54:00 14

??? 日本語 Fran?ais English 中文

In August 6, 2008, according to the China clothing association, the average profit margin of China's garment industry declined in the first half of this year due to the lack of demand and the rising cost. The growth rate of production, efficiency, investment and exports slowed down.

Humen town of Dongguan city in Guangdong is the first of the "thousand strong towns in China". Its pillar industry is the clothing industry, and Humen has become the main base of the "south school" clothing.

In this economic crisis, Humen clothing enterprises to deal with the predicament of a breakthrough.

The reporter learned from the Humen economic and trade office that in the autumn of this year, the situation of Humen garment enterprises is not as good as before.

Facing the crisis and predicament of the clothing industry, Humen garment industry is in the headwind, and actively develops vast domestic and overseas markets.

Speaking of how Humen clothing faces the world financial crisis, Pan Jijun, vice mayor of charge of foreign trade and economic cooperation in Humen Town, said that after years of development, Humen town has established an industrial system with clothing as its core, and has gone out of the development path of "no card OEM - brand creation".

Humen's sound industrial system is confident and capable of dealing with any difficulties and crises.

The financial tsunami is only a change in the external business environment, but the key to corporate crisis is internal.

The real deep difficulty is to guide enterprises to pform extensive management practices and improve internal skills.

Pan deputy mayor introduced that most of the clothing enterprises in Humen were mainly funded by their own capital and the domestic market was the main market. Therefore, compared with other enterprises mainly based on bank loans and export-oriented enterprises, the financial crisis had a relatively small impact on Humen garment enterprises.

However, the global economic downturn will always affect the economic development of the region.

At present, the government of Humen has successively introduced a lot of supporting policies, such as strengthening infrastructure construction, improving business environment and improving service platform. Combined with a series of preferential policies such as finance and taxation, Humen has formed a community of government, market, brand enterprises and business operators to unite closely to cope with the global economic crisis.

It is reported that the Humen town government recently put forward the development strategy of "four Humen", that is, "developing Humen, creating Humen for human settlements, creating a fashionable Humen and building a harmonious Humen".

From "trade Humen" to "fashionable Humen", we need to develop and upgrade the industrial form.

Pan deputy mayor said that the garment industry in Humen has been upgrading in recent years, such as brand driving strategy, the basic elements of industrial clusters and the establishment of public service platform at the government level.

In recent years, especially during this period, more attention has been paid to the upgrading of enterprises on the spot.

The new platform for upgrading the garment industry in Humen will take the construction of fashion Humen as the direction, mainly from the strategic competitiveness.

In the upcoming thirteen China (Humen) International Fashion Fair, the Humen government will launch a series of launching ceremony for the upgrading and development of Humen garment industry, including the launching ceremony of Humen fashion creative design Incubation Park, the listing ceremony of the Humen academy practical training base, the launching ceremony of the clothing industry mobile information system, the clothing and electronic commerce platform.

This marks a new stage in the construction of a new platform for upgrading the garment industry in Humen.

Pan deputy mayor explained that in the face of the financial crisis triggered by the subprime mortgage crisis in the United States, Humen, a costumes featured industry, has also encountered unprecedented difficulties and crises.

"Although the clothing industry in Humen has encountered some difficulties, the fundamentals of the entire garment industry are good and are not in trouble."

He said that in the face of the domestic textile and garment industry's crisis and predicament, Humen's clothing industry has always adhered to sustainable development, and has confidence and ability to break through.