There is no way out.

This year, Chinese clothing, including Shishi, was blocked frequently in the European and American markets. The gates of some foreign markets such as Russia and CIS were repeatedly knocked out by the clothing companies of Quanzhou, such as Shishi.

Recently, Shishi several enterprises jointly went to Russia to investigate and found that Shishi casual wear was very popular in the country and surrounding areas.

Russia is a market access to several countries in the Commonwealth of Independent States (CIS) and Western Asia, so Shishi sells clothing through the area, which can sell about 3000000000 Yuan a year. At present, more than 100 lions in the stone lions sell "lion made garments" here.

Therefore, in today's declining market volume in Europe and the United States, the Shishi garment industry should take full advantage of existing markets, including Europe and the United States, to broaden the international market, and strive to open up new market areas and expand the emerging markets of Eastern Europe, Central Asia and South America.

Lin Tianhu, deputy mayor in charge of foreign trade export, thinks so.

Russia and other CIS countries are different from those in the United States and Europe. There is hardly any light industry. Clothing, shoes and hats and other daily consumption needs are mostly met through imports. Therefore, in the next few years, when the purchasing power of the European and American markets is weakened, there are still large market demand in Russia, Central Asia, Western Asia and some other countries and regions.

Reporters saw in a costume company in Shishi Bao Gai, a group of businessmen from Russia were picking clothes in the sample room. A few days ago, a South American businessman also came to Shishi to check the production situation at a children's clothing enterprise and signed more than 2000 orders with the children's clothing enterprise.

This is a clothing company of the Shishi, which sells mainly to Europe and the United States.

After returning, the reporter learned that the company had begun to design clothing for consumers in these countries and sent people to Brazil and CIS to "step on the spot".

It is understood that many garment enterprises have begun to adjust their market positioning and take the opening up of emerging markets as the top priority. Some garment enterprises have also set their sights on Eastern European countries such as Poland and Czech. They intend to take advantage of these countries' "developing" opportunities and have just joined the European union with favorable conditions to expand their markets and create conditions for reentering the Western European market through these positions.

At the same time, the financial sector and government functional departments should increase support and service strength for foreign trade export, and form a joint effort of government and enterprises to help enterprises tide over difficulties and jointly promote the sustained and healthy development of Shishi's export.