Unlike the traditional luxury goods that cost tens of thousands of thousands of dollars, in the Red Dragonfly "leather fashion theme store", it usually costs about 200 to 500 yuan to buy a very fashionable and quality new leather product of the season, which is less than 1/20 of those in Europe and America.

And its entry-level products are more attractive.

Recently, the first "leather fashion theme store" of the Red Dragonfly Group has just landed in Luqiao, Taizhou, attracting many local fashion people.

The concept of Shang pin integrated store is due to European luxury products.

Nowadays, more and more people are also spending on their personal tastes and quality of life.

According to Wang Jianbin, President of Red Dragonfly Footwear Limited by Share Ltd, based on the foresight of China's rapid economic development and fashion consumption upgrading, at the end of last year, the Red Dragonfly launched the strategy of "crossing the space and time", creating the concept of GT (integration) in the Chinese footwear industry brand, and trying to make a more subtle attempt on the Red Dragonfly format.

According to the reporter, relative to LV, Fendi, Hermes and other luxury luxury shops, the biggest difference of the Red Dragonfly leather theme shop is that its price is reasonable and the value exceeds the value. It belongs to the quasi luxury store that Chinese consumers can afford to visit.

It emphasizes exquisite, elegant and fashionable quality life. It takes red dragonfly brand leather as its main role and takes the principle of "affordable" as the main principle. Around the three fashionable themes of "fashion, leisure and business", it integrates Red Dragonfly shoes, costumes, watches, perfumes, sunglasses, writing tools, textile accessories, and so on, and provides a one-stop service for consumers.

"Fashion is not equal to expensive. We pay more attention to the actual value and cultural details of the product."

Wang Jianbin said that affordable products still mean that we must control prices within the scope of consumer support on the basis of maintaining exquisite quality. This is a challenging job.

In fact, the red dragonfly has always adhered to the promise of "exquisite, elegant, affordable products", and red dragonfly leather has been infiltrating into every link of product manufacturing for its pursuit of all fashion products.

From design, material selection, technology, production and final packaging and shipment, a set of strict monitoring system has been established and perfected to provide consumers with excellent value for fashion.