As an important sporting goods manufacturing base in China, Jinjiang sports products include sports shoes, sportswear, sports equipment, etc., with 37 state-level brands, with an annual output value of 27 billion 905 million 200 thousand yuan, and 150 thousand sales outlets covering one or two levels of the country.

There are 2 sporting goods and sports concepts listed companies and 12 ready to be listed companies. In the past 3 years, Jinjiang enterprises have sponsored sports events to reach 890 million yuan, sponsoring the national sports team 131 million yuan, and employing 31 spokesmen for sports stars.

These data do not say that other County cities in the country, even with Beijing, Shanghai and other municipalities directly under the central government, Jinjiang will not fall behind.

It is by virtue of this strong industrial strength that Jinjiang has obtained the opportunity of the State Sports General Administration to arrange experiments in this area and jointly explore a new model for the development of China's sports industry.

As one of the earliest and fullest areas of private economy development in China, Jinjiang's social and economic comprehensive strength and basic competitiveness of county economy occupy the seventeenth and sixth place in the hundred counties (cities) of the whole country. Since 1992, the economic strength has been maintained as the first place in Fujian's ten strong counties (cities).

They realized that there must be a systematic project to solve these problems.

And this medium is "Sports": through sports, let Jinjiang people have a sense of belonging and belonging, through sports industry, promote the optimization of industrial structure, through sports, reshape the image of the city, promote urban planning and construction, a concept of "big sports" is gradually clear - Sports City.

In the view of reporters, it is not so much the efficiency of the two sides. It is better to say that Jinjiang has found the right way to release the "Golden Phoenix".