Sports Shoes Enterprises Play A "Cultural Strategy"
Recently, a sports brand in Quanzhou "refuels!"
China! "
The slogan is heard throughout the country. This is the company's "Beijing, Guangdong and other 12 provinces and cities," the TV channel "refueling!"
China!
Public service advertisement.
Zhang Tao, vice president of the company, stressed: "as a leading sports brand, we need to refuel China's sports industry, and as a national enterprise, we need to refuel the whole of China."
In addition, in order to impress Chinese consumers, an international brand has launched the theme of "getting up and moving forward" at the body Expo held recently.
The brand believes that at this year's Olympic Games, many people hope to hear this melody continuously.
According to the analysis of the industry, with the approaching of the Olympic Games, the promotion of sports brand will pay more and more attention to the aspirations of the national spirit, which will cause more domestic consumers' sympathy in the Olympic Games.
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