In 2009, POOVE, the leading brand of Chinese youth clothing, made several big moves to lead the industry's discourse power.

First of all, POOVE is working with China Fashion Color Association to become a Chinese youth sports equipment color research and development base. Therefore, relying on the professional support of China Fashion Color Association in the grasp of fashion trend, it has a more accurate positioning for the trend of youth clothing.

POOVE and the China Fashion Color Association, through the research and prediction of fashion products and fashion trends, combined with popular fashion elements, get rid of the "juvenile interest" characteristics of young people's clothing, and lead it to fashion and fashion new products.

On the way of professionalization of youth clothing, POOVE is pointing to the future development direction of Chinese youth apparel.

As the largest and highest level conference on China's youth sporting goods industry, the China Fashion Color Association and POOVE jointly hosted the "China Japan Korea fashion creative summit and Asian youth fashion trends conference".

This gathering brings together a number of fashion experts from China, Japan and South Korea, and more than 40 representatives of authoritative media to provide a new model for the internationalization of youth sports apparel industry, and also opens up an international perspective for the construction of Chinese teenagers' fashion discourse rights.

Source: China textile net