Fujian province actively develops new markets and constantly optimizes the structure of export commodities.

Since the beginning of this year, the export volume of the whole province has increased steadily, and the export of electromechanical and high-tech products has exceeded 70% of the total export volume of the province.

Zhang Zhinan, vice governor of Fujian Province, revealed that in the first half of this year, Fujian's exports amounted to 27 billion 341 million US dollars, an increase of 19%.

Among them, the export of mechanical and electrical products was 13 billion 328 million US dollars, an increase of 36.8%, accounting for 48.7% of the total exports of the province; the export of high-tech products was 6 billion 651 million US dollars, an increase of 46.4%, accounting for 24.3% of the total exports of the whole province.

Since last year, Fujian's foreign trade industry has actively adapted to the adjustment of the national industrial policy, and has speeded up the pace of technological upgrading, product upgrading and industrial pformation.

AOC group, the world's largest monitor producer, has actively expanded its product line and successfully entered the US market in response to adverse factors such as the slowdown in the US economy, rising raw material and labor costs and so on.

Correspondingly, the export growth of traditional industries in Fujian has slowed down.

According to statistics, in the first half of this year, total exports of five categories of textiles, clothing, shoes, bags and toys totaled 6 billion 680 million US dollars, up 7.2%, down 18.2 percentage points from the same period last year.

With the change of export tax rebate policy and other external environment, the survival pressure of traditional low value-added labor intensive industries is increasing.

Related foreign trade enterprises have practiced "internal strength" and increased investment in product research and development, brand building and so on.

In China's shoes city, Jinjiang, including new technologies such as aeronautical shock absorption, constant temperature and ultra light materials, are widely used in the development and production of sports products. Some enterprises have also set up laboratories and technology centers with scientific research institutions.

According to the inspection and quarantine department statistics, in the first half of this year, the average unit price of exported footwear in Jinjiang increased by nearly 20% over the same period last year, showing a good momentum from the "quantitative regulation model" to "quality and efficiency oriented".

At the same time, Fujian's foreign trade enterprises have intensified their efforts in developing new markets, thereby reducing the risk of exchange rate fluctuations and market simplification.

Since the beginning of this year, the export market of Fujian's emerging markets has increased strongly, and total exports to the emerging markets such as the Middle East, Latin America and Africa have increased by 5 billion 392 million US dollars, an increase of 31.6%; and the export of ASEAN to US $2 billion 497 million, an increase of 37.3%.

According to Wu Guoxian, marketing manager of Fujian PEAK group Fuzhou branch, PEAK group opened a branch in Italy in 2006. Last year, the group exported about 80000000 US dollars.

This year, PEAK started to open stores in Australia, Burma and Vietnam, and overseas investment has started.