Promotion is also taboo, and if it goes against it, it may have an adverse effect on the sales promotion effect.

　　1、忌策略多變。 

A promotion campaign is serious. It should be considered thoroughly before implementation. When implementing the strategy, it should not be changed easily, because this will give consumers a confidence in your suggestion.

Especially when your price drops everyday, what do you think consumers who bought your product think before?

They will think that they have suffered losses, and they do not trust you.

At the same time, for consumers who are interested in your activities, they usually estimate that buying in a few days will be cheaper.

The effect of the activity will be greatly reduced.

2, avoid time unlimited extension.

In the market, it is often seen that some stores have been demolished, and the last 3 days have been sold off.

The notice, in fact, may have been posted for ten days or twenty days.

And the last three days are not over yet.

Consumers are already used to it. They just fail to see it when they pass by.

Say a few days, a few days, notice reminder countdown, so as to give consumers a sense of urgency, let them feel that after the village did not have this shop, so as to attract them.

　　3、忌偽劣殘次品。 

If you think that this promotion is to deal with old products, digest inventory, the quality of products is not important, what rework machines, assembly machines and so on are placed all over the brain, consumers will not pay attention.

Then you are wrong, because the product represents your brand image, whether it's old product or new product, it has the same LOGO as your brand, which marks your brand. In the minds of consumers, products and brands are equal.

When he buys your defective products, he is in the same mood as you buy unqualified products: he will never buy this brand again.

It can be seen how damaging these brands are to your brand.

So, when consumers do not believe you, do you have any promotional activities?