Network marketing channels play an immeasurable role in the development of China's Internet. However, network marketing channels also face many problems. For example, it is difficult for companies to achieve a very large scale and are easily subject to products and upstream businesses.

As the saying goes, "who gets the channel gets the world", how is the marketing channel built and how is it developed?

In the fifth phase of the IT salon in the south, we invited guests such as Chen Hao, director of the zero one technology, Huang Ting, and Qin Weitang, President of dot technology, together to understand the status quo and problems of China's Internet marketing, and discussed the future development of Internet marketing and agency.

Huang Ting: three principles for selecting products

For channel agents, the choice of good product agents and good partners is a very important thing.

On salon, the guests revealed how they chose good products and partners.

There are three principles for Huang ting to choose product agents. The first is that it can bring more value to customers and have a good customer experience to attract and maintain more customers. The second is that the product chosen is not going to be a cat in the short term, but must have the possibility of continuous development.

Third is to look at operating costs, combined with their own strength, can not blindly choose.

Chen Hao, the representative of the agent, as well as the representative of the company, also threw out the twelve character word that he attracted agents to cooperate.