The development process of marketing in China is the process of deepening the understanding of Chinese enterprises' marketing, and the change of knowledge is changing with the change of Chinese economy to enterprises.

From the initial "price war" to "channel winning" and then to "terminal is king" in recent years, it reflects the process of Chinese enterprises' understanding of marketing in recent years.

Where will the future marketing of Chinese enterprises go?

The "beginning work" of marketing will become one of the key points for enterprises to pay attention to next.

While winning the "terminal", Chinese enterprises must also win the battle.

Why is it harder to win the "terminal"?

The different understanding of marketing focus of Chinese enterprises at each stage is a step forward.

In most enterprises think that enterprise marketing is the initial period of delivery, some enterprises began to realize the importance of channel construction, and through the channel construction and achieved great success.

When most enterprises think that the construction of the channel will be profitable, the forward-looking enterprises have begun to realize that only by controlling the terminal will the market have the initiative of the market, otherwise, they can only be led by others.

But in recent years, manufacturers seem to feel that controlling terminal becomes more and more difficult.

In fact, in the increasingly fierce competition of enterprises today, "terminal" is indeed a very valuable resource, and also faces fierce competition for enterprises with terminal resources.

How to maximize the efficiency of terminal resources is the primary issue for enterprises to consider.

Therefore, in the face of many manufacturers' competition for limited terminal resources, manufacturers will naturally have trade-offs, and the standard of trade-offs will ultimately come down to the selling level of products.

The more salable products, the more favored by retailers. Retailers will usually allocate good terminal resources to manufacturers that sell well. This is not only in the interests of both partners but also in the market economy, so it is natural to "strengthen the strength and not help the weak".

How can we win the "terminal" in such a situation?

Therefore, while winning the "terminal", enterprises should also win the "start".