With the approaching of the 2008 Olympic Games, the enthusiasm of people concerned and supporting the sports industry in China is also increasing gradually. The business community also contributes to the development of China's sports industry with its own brand advantages.

In order to repay the support of enterprises for mountaineering in China, in September 17th, the China Mountaineering Association presented the Chinese mountaineering team flag ceremony to Beijing, which supports and supports China's mountaineering career Lenovo, double star, Zheng Wang, the Yellow Sea and blue sword five.

Li Zhixin, director of the mountaineering management center of the State General Administration of sport, said at the flag presentation ceremony that the Chinese mountaineering team is a banner of the Chinese sports community. It is also known as the "two red flag" of the Chinese sports team with the Chinese table tennis team.

The spirit of mountaineering "fearless, hard fought, United and cooperative, and striving to climb heights" has inspired several generations.

In the new period of reform and opening up, the Chinese mountaineering team has kept pace with the times. The Chinese Mountaineering athletes completed the pioneering work of climbing the highest peak of the seven continents in the world, hiking the north and south poles and reaching the top fourteen world 8000 meters or more. Especially in 2003, SARS raged, and the Chinese mountaineering team rate the amateur mountaineering enthusiasts to climb Mount Everest again, which gave the whole nation great spiritual encouragement and was fully affirmed by general secretary Hu Jintao.

In recent years, the China Mountaineering Association has conscientiously implemented the guideline of "the national fitness and the Olympic Games" by Scientific Outlook on Development and the State Sports General Administration. In line with the needs of social development, it has actively carried out mass mountaineering and fitness activities. The national mountaineering Fitness Conference has hosted twenty provinces and cities each year, with more than 5 million participants. On the new year's day, mass climbing activities have swept the whole country, and rock climbing, ice climbing, outdoor sports, mountaineering festivals, camping, mountaineering and skiing and other events and activities are also in full swing.

Under the strong support of governments at all levels and from all walks of life, especially the business community, China's mountaineering movement has expanded from high mountains to low hills and hills, from professional to public. Mountaineering outdoor sports has become a life philosophy and lifestyle of the whole society and has made a positive contribution to the 2008 Beijing Olympic Games.

Lenovo Group is the first sponsor of China's International Olympic Committee TOP program. It is also the first sponsor in China to become the global torch relay for the 2008 Olympic Games.

They support Chinese Mountaineering teams from funds and communications, and accomplish the task of climbing heights.

The two star group has five major industries: footwear, tire, clothing, machinery and thermoelectricity. It is an international conglomerate across borders, industries and ownership.

Double star apparel has become a special training product for Chinese mountaineering team.

Jilin Zheng Wang Oil Co., Ltd. is the most professional corn oil research and development enterprise in China.

Its olive oil, which has been awarded the green food certificate issued by China Green Food Association, has become the designated edible oil for the Chinese mountaineering team.

Liaoning the Yellow Sea automobile (Group) Co., Ltd. is the backbone of the national machinery industry.

Its two brands: Shuguang axle and auto parts and the Yellow Sea automobile are famous throughout the country.

The Yellow Sea motor has become a designated vehicle for the Chinese mountaineering team.

Sichuan Blue Sword drinks group Co., Ltd. is engaged in the production and marketing of protein drinks, mineral water and low alcohol wine, and its products rank among the top three in the country.

At present, the blue sword mineral water is a special mineral water for the Chinese mountaineering team.

The representatives of these famous enterprises indicated that they should use the spirit of mountaineering to motivate their employees and learn the touching deeds of mountaineering heroes, so as to contribute more to the development of China's mountaineering career for the take-off of enterprises and the Beijing Olympics.