In the United States, the online shoe store opened by a Chinese kid is known as "household name". In 2007, its sales volume was more than 800 million dollars, accounting for 1/4 of the total value of the footwear network market in the United States, and it was known as the "Amazon selling shoes" in the United States. The sales volume of the online shoe store in the United States was more than $3 billion.

The Chinese boy named Xie Jiahua, who opened his online shoe store, was called "Zappos".

The genius of Harvard University

As a founder of Zappos, Xie Jiahua, 33, is currently the chief executive of the Internet marketing empire.

His parents moved to China from Taiwan, China, and gave birth to Xie Jiahua in Illinois.

When he grew up in San Francisco, Xie Jiahua became a computer major at Harvard University. He got his diploma at the age of 19, and became a famous figure in the student circle.

During his study at Harvard, Xie Jiahua won the champion of computer competition many times and opened a pizza shop in his spare time.

This has accumulated the first business experience in his life.

Small programmers create big companies

At the age of 21, Xie Jiahua gave up his hard won doctorate and became an ordinary programmer.

This is a pity for friends and relatives.

LinkExchange, a network advertising company founded by Xie Jiahua, has developed into a large company with 200 employees in two years.

In 1998, LinkExchange committed $265 million to Microsoft, and Xie Jiahua got sufficient financial support to create a network marketing empire.

In 1999, by chance, Xie Jiahua became acquainted with Nick, more young and more enterpriser than himself.

Sam has an online shoe selling company.

After a long talk, the two decided to cooperate and set up Zappos company.

Selling shoes online creates history

In order to facilitate customers to choose shoes of different styles and colors, Zappos took photos of every shoe in stock from 8 different angles.

In order to ensure timely delivery, Zappos installed his home near the airport of UPS. The company promised to deliver it within 4 days, but in most cases, customers could get the goods within second days.

Then, Xie Jiahua took out the "soft skills" of the housekeeping: free return.

To this end, Zappos paid one hundred million dollars in freight.

Although the return rate is as high as 1/4, the average amount of each order is US $90, and the gross profit of Zappos is still 35%.

Customer satisfaction and loyalty finally achieved Zappos, and its sales increased by leaps and bounds.

In 2007, sales exceeded $800 million, and plans to reach $1 billion by 2010.