QQ show has made countless young people wear a dressing addiction, and fashionable styles can be worn in the virtual image, but after all, all this exists in virtual reality.

Nowadays many foreign clothing enterprises begin to adopt this way to sell their virtual clothing to young people online.

Of course, earning virtual currency is by no means the last hope.

Foreign media reported that Cole stores in the United States introduced new clothing, but these lattice skirts and printed T-shirts were not sold in nearly 1000 stores of the company, but instead they were put into the virtual community "star pie" that young people like. Young people can buy clothes with virtual money.

On the first 16 days of the launch, the virtual community "Star" boutique had 2 million 200 thousand of its visits and sold 1 million 800 thousand items.

Recently, Sears holdings company's first online shop on Zwinky.com has also opened. In half a month, its traffic reached 750 thousand and sold 850 thousand virtual goods.

The same practice has been adopted in many brands abroad, such as underwear brand Eberjey.

Some websites even provide a link to purchase online clothing, and its meaning is clear.

At first, businesses hoped to stimulate existing sales, and now the longer-term desire is to develop potential sales.

For example, a girl who had spent a lot of virtual coins buying a brand of clothes was no longer satisfied with it. She asked her mother to ask the department store to buy real clothes.

Many fashion brands also regard virtual communities as experimental fields. If some new models are sold hot in virtual communities, it is possible to appear in actual shops.

"This undoubtedly saves some costs, and appropriately reduces the risk of research and development. In today's economic downturn, this strategy is worth using."

Online reviews say so.

A series of processes of design, production and ordering must be completed in a certain period of time. Once consumers are uncertain about their preferences, they will have to face the pressure of inventory.

Of course, more importantly, it provokes young people's desire to shop and represents the strong power of future consumers.