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This Season, Japan'S Overcoat Fabric Has Its First Winter.

2008/10/20 0:00:00 53

The coat was originally used to prevent cold weather. Although winter has not yet arrived, Japan's 2008/2009 autumn winter coat fabric is ushering in the severe winter.

2008 spring and summer clothing store sales situation is extremely grim, so the production of 2008/2009 autumn and winter clothing is lagging behind for 1 months.

Although the coat as a representative of cold proof clothing has long been a key commodity in the autumn and winter fabric business, but this season, the overcoat fabric also has to face the severe market situation, and even some people have publicly declared that "there is no need for cold proof clothing at all."

Autumn and winter fabric market downturn

After entering 2008, the Japanese clothing consumer market continued to slump, which has affected the production of 2008/2009 autumn and winter fabrics.

The production of Japanese clothing materials is mostly concentrated in China. Some trading companies are engaged in the OEM processing of garment fabrics through legal persons.

Recently, people in charge of related trade companies have indicated that the output of 2008/2009 autumn and winter fabrics has dropped from the previous year, at most even.

"MITSUBISHI has basically completed its production plan from January to June, but the deterioration of the market situation from July to December directly affects production and it is very difficult to complete the annual plan," said MITSUBISHI commercial subsidiary, Ling Hua Commercial Co., Ltd.

Disco China Industrial Co., Ltd. said that from January to July, the OEM processing business for the Japanese market was unchanged from the previous year.

And TOYOTA trading Shanghai limited said: "from January to April, the fabric production exceeded last year's period, but from May to July there was a continuous decline of more than 15% over the same period. The Japanese clothing market is not optimistic."

On the whole, fabric production is relatively stable from January to July this year, but the situation has deteriorated rapidly since August.

Usually, August is the delivery date for autumn and winter fabrics in Japan.

However, judging from the actual situation, 2008/2009 autumn and winter fabric business war will only start in the cold and clear.

* substantial reduction of wool fabrics

Japan's domestic woollen fabrics and outer garment fabrics are also facing severe challenges.

SASAKI company believes that the characteristics of the 2008/2009 autumn and winter fabric market are: the paction date is 1 months behind the previous years.

The reason for the lag of autumn and winter fabric pactions is not only the sales of spring and summer clothing but also the design of autumn and winter clothing itself.

Many fabric manufacturers in tailing Prefecture believe that the autumn and winter fabrics that focus on cold prevention have not become a popular trend.

Tailing Prefecture is one of the important textile producing areas in Japan. Since last year, the total number of orders for textile producing enterprises began to show a downward trend, of which the amount of women's clothing fabrics decreased significantly.

The knitted fabric has been a fist of origin for the past few years, but orders have been significantly reduced from this year.

The situation is grim as well as heavy woollen fabrics.

According to the survey of wool finishing Association of Japan, the sales volume of woollen fabrics decreased more than 30% from January to June this year, which is only half that of 3 years ago.

In recent years, in order to expand the demand for woollen fabrics, wool textile enterprises have adopted various methods, such as increasing the blended products of wool and viscose fiber, and reducing the weight of fabrics under the premise of ensuring the function of fabrics.

However, due to the overall downturn in the clothing consumption market and the unpopularity of woollen garments, the market downturn of woollen fabrics is expected to continue.

Chemical fiber fabrics usher in inflection point

In recent years, a sharp contrast with the woolen fabric market downturn is the expansion of the market share of chemical fiber fabrics.

However, the industry expects that chemical fiber fabrics will have an inflection point in the autumn and winter of 2008/2009. The changes in clothing styles and sales period will directly affect the performance of textile enterprises in the future.

The sales volume of Dongli chemical fiber products for 2008/2009 autumn and winter coats and down garments decreased by 10% compared with that of the previous year. Sales of chemical fiber products are especially severe.

Dongli company responsible person said, taking into account the clothing enterprises on the cold protection department of chemical fiber fabrics demand reduced by 50% to 70% such a reality, can not help but say that Dongli's part of the business compared to other enterprises have been quite good.

The fist product of Dongli company facing autumn winter coat is high-density fabric called "yetiluo".

2007/2008 autumn and winter, the product is mainly used for cotton blended fabric, this year mainly used in purified fiber outer fabric.

Because of the large market demand, "yetiluo" can maintain the original sales scale.

In addition, influenced by the trend of overcoat lightening, the size of the single silk yarn, which is only half the size of the "yetiluo", is popular in the market.

Dongli company believes that the sales peak of 2008/2009 autumn and winter fabrics with chemical fiber products is lagging behind.

In previous years, middle-aged and old women's clothing, department store as the channel for professional clothing fabrics began sales in May and June respectively, and sales peak appeared at the end of June.

However, this year's sales peak appeared at the end of July, and it was postponed for a whole month.

Judging from the monthly sales of 2008/2009 autumn and winter fabrics, this year's market trend is also very obvious.

The head of the Dongli company said: "in previous years, sales were generally higher before June, and lower from July to September. This year is totally reversed."

This shows that clothing manufacturers in the overall downturn in the market context, in fabric ordering is more cautious.

Autumn and winter fabric sales scattered

The sales situation of the chemical fiber products for 2008/2009 autumn winter coat and down garment is showing a trend of "inside and outside".

On the one hand, the sales of chemical fiber products made in autumn and winter fabrics in Nantong, China are basically flat compared with that of last year; on the other hand, the sales of chemical fiber products in the domestic market decreased by 20%.

The delivery of the chemical fiber products for the autumn and winter outfit generally started in June and reached its peak in July.

Judging from the current situation, sales peak is closer to previous years, and sales are becoming more and more dispersed.

In the past, sales in July accounted for about 80% of the total sales volume, and this year accounted for only 60%.

According to the sales structure of chemical fiber materials used for external use, 40% of those used for coats and 60% of feather jackets and cotton jackets.

In addition, the bestseller of the company has another feature: the eco friendly materials made from waste materials are welcomed by the market. From one aspect, the Japanese consumers' awareness of environmental protection is improving.

The non woolen coat fabrics for Nagoya 2008/2009 in autumn and winter are basically the same as last year.

According to the company, the trend of fabrics is basically unchanged from last year. It only reduces the fabric of down garments and increases the fabric of cotton jackets.

In addition, 2008/2009's spring and summer popular plucent nylon, polyester fabrics and other lightweight fabrics are also used in coat fabrics, and are popular in the market.

On the whole, the fall and fall of coat and coat will affect the trend of the whole autumn and winter fabric business, because the long coat has always been the main character in the autumn and winter fabric market.

Nowadays, the protagonists are no longer dominant, and clothes that can be replaced by "winter clothes" have not yet appeared.

According to the "Research Institute", Japan's autumn and winter fabrics had to usher in the severe winter when the protagonists were not there.


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