CCTV Advertising Bidding Is Coming Soon, Jinjiang Shoe Enterprises Are Strict In Attitude.
In October 17th, CCTV Golden Resources advertising bidding presentation was held in Xiamen Asia The Bay Hotel on the theme of "2009, new height and new starting point". Xia Hongbo, director of CCTV advertising department, announced the idea, resources and policies of CCTV gold resources advertisement bidding in 2009 in 2009. Hundreds of Fujian enterprises such as Anta, XTEP and Li Lang attended the briefing. It is understood that CCTV 2009 gold resources advertising bidding conference will be held in Beijing in November 18th.
Attention to sports events
Reporters at the scene learned that CCTV 2009 gold resources advertising bidding conference compared with previous years has increased many projects.
Two years ago, after the CCTV tender launched the "CCTV 2007-2008 sports live broadcast program partner", the current tender will launch "CCTV 2009-2010 sports event live program partner". It is understood that the 361 degree company in Jinjiang had won the "CCTV 2007-2008 sports live broadcast program partner" at the price of more than 100 million in November 18, 2006, and Wang Laoji and Hisense also won the bid. In addition, the new CCTV 2009 sports channel designated product supplier project will be divided into three categories: "clothing supplier", "studio big screen supplier" and "information service provider".
It is understood that "CCTV 2009-2010 sports live broadcast program partners" and "CCTV 2009 sports channel designated product suppliers" belong to the "bidding competition" project, and need to be decided by auction auction. In addition to "bidding for bidding", CCTV also launched 66 "subscription and subscription" projects this year, which can be directly signed by the advertising department of CCTV. According to industry sources, sports events such as CCTV 2009 sports channel basketball classification competition relay partners, table tennis classification event relay partners and tennis classification events relay partners are all concerned by Jinjiang sporting goods enterprises.
晉江企業(yè)態(tài)度謹(jǐn)慎
For many years, Jinjiang enterprises have been the main force of CCTV advertising. In the context of the global financial crisis, what is the attitude of Jinjiang enterprises to the 2009 CCTV advertising?
According to the analysis of the head of a well-known men's clothing enterprise in Jinjiang, CCTV advertising resources are invited this year. The enthusiasm of Jinjiang enterprises can not be too high. "Before and after this year's Olympic Games, the number of brands in Jinjiang has been put on such a big scale, but the order volume next year has not been shown. It is impossible for them to not consider the input-output ratio." He said. In addition, he believes that the deep impact of the global financial turmoil is also a major concern for enterprises.
According to Huang Zhongfei, brand director of the company, the advertising price of CCTV will increase by 10% over the same period this year. Because of the Olympic Games in Beijing, CCTV's advertising prices have increased substantially compared with 2007 this year. Now the advertising prices are rising again, which has begun to make Jinjiang enterprises unable to bear. But Huang Zhongfei also believes that Jinjiang enterprises can not give up the CCTV platform, but considering the economic situation next year, many enterprises may consider compressing advertising fees. Huang Zhongfei believes that some enterprises may reduce the provincial satellite TV's launch, but it does not exclude some enterprises from giving up CCTV and switching to provincial satellite TV.
According to industry sources, Xia Hongbo, director of CCTV advertising department, went to Jinjiang to visit the company after he held a meeting in Xiamen. In 2008, CCTV advertising resources had been over 8 billion, and the industry thought that CCTV would be under great pressure in 2009, because CCTV could develop and upgrade advertising hotspot resources in 2009.
Reporters found in the interview, for the 2009 CCTV advertising, Jinjiang enterprises generally showed a cautious optimism.
- Related reading
- Labour laws | "Five Risks And One Gold" &Nbsp; The More We Hand In, The More We Lose.
- Daily headlines | NPC Deputy Gao Dekang: Pformation And Upgrading Is Not To Abandon Labor-Intensive Industries.
- Local hotspot | Visiting Tokyo Costume Tide Altar &Nbsp; Welcoming Japanese Men.
- Street shooting popular | Pretty Girls Make Fun Of &Nbsp.
- Women's wear | EP Ya Ying Series Dedicate Printing To March Women'S Day.
- Material chemical industry | Hubei Wants To Break Through Printing And Dyeing Bottleneck
- Footwear industry dynamics | Children'S Shoes Enterprises Develop New Brand Culture With Cartoon Characters.
- Attract investment | Huamao International Garment Industrial Park Is Committed To Building The Whole Industry Chain Of Clothing.
- Industry dialysis | What Kind Of National Brand Do We Need?
- Industrial and commercial tax | 企業(yè)常見的涉稅問(wèn)題及處理
- Huidong Shoe Culture Festival Landed In Guangzhou
- Leather Shoes Will Show In Guangzhou Next Month.
- The Active Mink Industry Entered The "Cold Winter" Under The Financial Crisis.
- The Financial Turmoil Has Spread To Foreign Markets, And Many Shoe Companies In Jinjiang Have Fought In China.
- Domestic Sports Footwear Market Continues To Rise
- Youth Clothing Conference Held In Quanzhou
- "Making Shoes" Is Known As "Writers Association" - Han Han Joined Quanzhou
- Quanzhou Shoe Enterprises Are Expected To Enter The International Market Through Hongkong Expressway.
- After "Garbage Shoes" Refurbished, "New Clothes Come Into Battle."
- The Nation'S Largest Intelligent Rubber Machinery Research And Manufacturing Base Officially Laid The Foundation.