The trend of product export reduction is more and more obvious.

Reporters yesterday learned from the Whampoa customs Changan office, 1-10 months of this year, Dongguan exports

The 460 million pairs were 7.9% lower than the same period last year, but their value reached 2 billion 140 million US dollars, an increase of 18.5%; the average export price reached 4.7 US dollars / double, up 28.7%.

The trend of product export price reduction has been initially revealed. This year, under the background of the global economic downturn and the deepening of industrial pformation and upgrading in Dongguan, this trend is more obvious.

According to customs statistics, 1-10 months of this year, Dongguan exports.

460 million pairs, down 7.9%, but the value reached 2 billion 140 million US dollars, an increase of 18.5%; the average export price reached 4.7 US dollars / double, up 28.7%.

Exports are still dominated by processing trade, but general trade exports are growing rapidly.

In 1-10, Dongguan exported through processing trade.

450 million pairs, down 8.7%, accounting for the same period in Dongguan.

The total (below the same) 97.6%; exports 10 million 950 thousand pairs in general trade, up 35.2%.

"This shows Dongguan system.

Has begun to shuffle.

A shoemaking company owner, who did not want to be named, said.

He analyzed the export of Guangdong.

The average price is less than $3, and Dongguan

The average price is $4.7, indicating Dongguan system.

Karmic

Medium class is the main factor, while the growth of general trade is not only an indication of independent brand.

The competitiveness is stronger, which means that some enterprises in Dongguan have begun to try their own brand export.

The structural adjustment has made some achievements, but customs analysts pointed out that in the face of EU anti-dumping measures in disguised form, overseas orders reduced and profit decline is still on the top of the enterprise, "Damour's sword".

Upgrading core competitiveness is still the primary goal.

Exports in the future.

The EU has imposed anti-dumping measures on leather shoes in China for two years since October 2006. The measure should have expired in October this year, but the European Commission recently announced that it will investigate the export of leather shoes from China and Vietnam to Europe.

The anti-dumping duty will be temporarily maintained until the investigation is completed.

The European Union's investigation usually takes about 12 to 15 months, which makes anti-dumping measures extended in disguise, and the adverse effects on Dongguan's leather shoes export enterprises will continue.

Under the influence of the financial crisis, the reduction of overseas orders and the decline of profits have also become the "big worry" of enterprises.

Zhang Huarong, chairman and chief executive of Huajian group, the largest female shoe manufacturer in Dongguan, believes that the footwear industry in Dongguan is still in the "late autumn" under the influence of the financial crisis. According to the order rule of the footwear industry, the order for next month's 3-5 months may be quite small. That is when the real "severe winter" comes. That is the time to test the business.

How will we spend the winter?

In this regard, Zhang Huarong suggested that enterprises should tap the potential within the company, such as optimizing the operation process and carrying out fine production, so as to raise per capita labor productivity. "Now shoemaking enterprises are mostly extensive production, and internal tap potentials can usually dig out 3-5 points of profits."