Shoe Companies: Prepare For Spring In Winter.
Looking for new markets and new customers, focusing on improving management efficiency and saving costs. Has become the consensus of Sichuan entrepreneurs.
主動出擊 力促內(nèi)需
14, in Chengdu, Wuhou shoes city, according to Prynne footwear industry At the door of the company, the white scarlet letter was written with the words "recruitment notice", while the more than 100 posts were vacant. Wu Deqing, chairman of the company, said that due to the pfer of orders along the coast, the company urgently needed to expand its production capacity. The new plant in the Wenjiang Strait Industrial Park will be put into use at the end of this month, requiring skilled workers to be trained in advance.
Reporters in the investigation, development of the financial crisis, Sichuan enterprises in the face of impact, while focusing on the use of opportunities, accumulate strength, enhance pformation.
訂單來了,咋接?
shoes The industry is the most export-oriented industry in Chengdu, and the data show that more than 1700 export businesses in the city. Shoe enterprises Due to the weak international market and the appreciation of RMB, orders have been greatly reduced. However, Wu Deqing's factory has another vision: "our order has exceeded 20% of the production capacity, we must expand production capacity."
This financial crisis, Guangdong, Zhejiang and other enterprises bear the brunt, and 4 years ago East shoe moves westward A A shoe factory The move to Sichuan is a large number of orders. "Orders are not well connected," explains Wu Deqing, in places like Dongguan and Shenzhen. Shoemaking They are all pipelined production, and only about 10 enterprises in Chengdu can achieve this kind of production. These lines of production, manual enterprises simply can not digest, so a large number of skilled workers. "Under the financial crisis, it is Chengdu. shoes Good opportunities for upgrading enterprises. " The relevant person in charge of Wuhou shoes capital said.
雞蛋不能放在一個籃子里
"We have successfully opened up 3 European markets, and now we have formed a diversified market line dominated by the US market and the European market." The financial crisis has made Wu Deqing more aware that risks can be resolved by diversification of the market.
Many enterprises have speeded up the development of the domestic market. "The Chinese market can reach the sum of consumption in the European and American markets within 5 years, which will allow time for brand creation." "In the next two years, we will achieve core breakthroughs in key cities such as Beijing, Tianjin and Shanghai." Many of the shopping malls already sold in Chengdu have been focused on the development of the domestic market since 2002.
From only international market to international and domestic two markets, the formation of private brand is becoming the first strategy for some enterprises to resist risks. When many tea producers are facing rising costs and pressure on product sales, Sichuan Mount Emei bamboo leaf tea industry Co., Ltd. is relatively relaxed. "Unlike being a casual tea, there is a lot of pressure on our own brand to sell." Tang Xianhong, the head of the company, believes that consumers will be more likely to choose brand products at this time.
成本升了,咋降?
"Effective management can help us overcome difficulties in crisis situations." The words of an entrepreneur represent the aspirations of the vast majority of entrepreneurs.
Using external resources to protect orders, looking for new markets and new customers, focusing on improving management efficiency and saving costs. This is the consensus of Sichuan entrepreneurs. Zou Guangyou, chairman of Sichuan Guang you Potato Industry Co., Ltd., said that the mobilization of all staff from the production process to the improvement of raw material formula, from the tap to the production process merger, the company from the management practice and operation details to reduce costs. "The cost of some production links has been reduced by about 1/3," explains Zou Guangyou. If it is not corporate culture and enterprise management, this comprehensive and efficient result is difficult to produce.
Chengdu Footwear industry In 2007, the company successfully introduced a management consulting company in Xiamen to conduct comprehensive and systematic management, setting up assessment and performance scoring system. "This kind of management is intangible, but in the case of bad external environment, the enthusiasm of employees and the scientific nature of management will have a great impetus to the development of enterprises."
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