Relying On Regional Brand Three Healthy Development Of Bird Towel

2008/11/27 0:00:00 136

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"A single flower does not make a spring, but a hundred flowers bloom in spring."

This is the fundamental idea of Gaoyang County Party committee and county government in building up the regional brand of Gaoyang towel and pushing forward the regional brand construction of Gaoyang towel.

Li Weiping has been making towels in Gaoyang for more than nine years, but the development trend in recent years is very good.

In cooperation with Hongda, which has a history of 30 years, the famous brand "three industrial birds" is used to open up the domestic market.

08年，國內(nèi)外經(jīng)濟環(huán)境發(fā)生了變化，但恰恰是“三工鳥”毛巾穩(wěn)健的經(jīng)營思路，使“三工鳥”毛巾受到的影響很小。在產(chǎn)品生產(chǎn)方面，嚴控質(zhì)量，生產(chǎn)的毛巾都保證百分百全棉品質(zhì)；在市場渠道發(fā)展上，和經(jīng)銷商共同發(fā)展，讓利給經(jīng)銷商、消費者，使得“三工鳥”毛巾穩(wěn)占市場分額。專注國內(nèi)市場，不盲目夸大產(chǎn)能，使得鴻大穩(wěn)健發(fā)展。但由于在政策、市場大環(huán)境、企業(yè)發(fā)展、品牌打造等方面需要面對的問題，需要多方面的支持，引導(dǎo)。

The development strategy of Gaoyang government to promote the regional brand construction of Gaoyang towel has provided two strong driving forces for enterprises like Hongda to break through their bottleneck.

Support and guide the healthy development of small and medium-sized towel enterprises, making the "regional brand" of Gaoyang towel present a flourishing situation.