Industry, everywhere shows signs different from usual.

Reporters interviewed found that the size of Shang Chao and famous shops all over the capital had a strong trend of "discount promotion".

Quietly rising "

"For the original dull November added a few flaming sales signs.

It is understood that international

Impact on some enterprises

Difficulties arise.

In order to accelerate the return of capital, the demand for discount brands in November increased significantly compared with the previous winter.

Some analysts predict that the end of this year's market prices will be more than in previous years.

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Affected, eleven golden week is still more prosperous sales situation after October 6th suddenly continued to decline, which makes businesses somewhat stunned.

In order to revitalize the cash as soon as possible, the promotion of shopping malls and store brands is linked up, making various discount sales gimmicks, such as "Zhongyou department store".

"Jun Tai Department Store's" 5th anniversary shop celebrates "and so on, among which the business enterprise holds together the heating trend is obvious.

According to the head of Wacoal brand Shanghai, the sale of underwear is usually related to the activities of the mall.

The goods on Wacoal counters are generally not discounted. Recently, it was the 5th anniversary celebration of Jun Tai Department store. The Wacoal appreciation sale was also organized by Wacoal after consultation with Jun Tai Department Store in order to better boost consumer enthusiasm, which is good for shopping malls and brand merchandise sales.

During the period, because of declining demand, overcapacity and price sensitivity, it was not just clothing manufacturers, but also consumers who were regarded as "God" before the crisis.

High inflation, shrinking salaries and layoffs have made these unplanned people face up to their pocketbooks.

Miss Fang said, "I heard that the company did not pay any bonus at the end of the year, and the performance salary was shrinking every month, so this year's consumption is much more cautious than in previous years.

A salesperson at a brand store of Jun Tai Department also said: "this year's customers are more frequent than usual, and the phenomenon of shopping is not common. Although sales activities attract more customers than before, sales growth is not very obvious."

In this year's survey, 37% of respondents said they made their final purchase decisions based on in store promotions and minimum paction prices.

In the retail industry, clothing retailing has the greatest impact.

The reason is that the economic situation was good last year. Many sales outlets ordered more goods at the end of last year and earlier this year, but

How much has affected the sales of goods, and even some of them have been slow-moving.

The result of the financial crisis is the breakup of many enterprises' capital chain, so the demand for floating capital is increased.

Inventory will actually increase the cost, reduce inventory through discount activities, speed up the withdrawal of funds and increase the cash holding rate of enterprises, which is a wise choice.

So their recent "discount" is more like a rush to solve inventory and increase cash flow.

And the early entry into the discount peak is also aimed at lengthening the consumption climax period as much as possible, increasing more possibilities for capital reserves, and actively preparing "surplus grain" for next year before the economy deteriorates further.

The economic crisis has made businessmen more aware of the importance of rainy days.

At present, the most important thing is to boost consumer confidence.

Discount sales for the consumer market is to create signs of consumption, let the consumers who lack confidence in the market see the positive side.

For manufacturers, the continuous expansion of the consumer market is a way to rapidly accumulate resources.