Shoes Jinjiang Leads The Winter Against The Wind
In the coastal provinces and cities, many cities and towns are faced with the adverse effects of a large decline in the efficiency of small and medium-sized enterprises, the rising unemployment rate of workers and the continuous decline of government revenue. It is the first of the ten strong counties (cities) in Fujian, leading the "Fujian's richest person" in Fujian's private economy development, Jinjiang.
What is the reason why Jinjiang's private enterprises are full of vitality? How did the golden bond Economic Management Institute plan and make more Jinjiang products go to the world?
Jinjiang Industrial clusters have handed out an excellent answer sheet.
In 2008, the wall street storm , Global financial crisis Spread all over the world, China has also become the field. financial crisis In the victimization country, the unpredictable factors such as the appreciation of RMB, the increase of production cost and the reduction of export tax rebate make many cities and counties with the core industrial structure of private economy, export-oriented economy and small and medium-sized enterprises cluster in the development dilemma.
Especially in China's "Pearl River Delta" and "Yangtze River Delta", a large number of export oriented SMEs are facing bankruptcy and bankruptcy. A large number of migrant workers lost their jobs and were forced to return home. According to the authoritative data released by the national development and Reform Commission, there were more than seven SMEs in the country. For a time, the Pearl River Delta and Yangtze River Delta became global. financial crisis The hardest hit area.
In the coastal provinces and cities, many cities and towns are faced with the adverse effects of a large decline in the efficiency of small and medium-sized enterprises, the rising unemployment rate of workers and the continuous decline of government revenue. It is the first of the ten strong counties (cities) in Fujian, leading the "Fujian's richest person" in Fujian's private economy development, Jinjiang.
From 1 to June 2008, Jinjiang Shoemaking industry , Textile and garment industry , Leather industry The ten pillar industrial clusters such as building materials industry, food and beverage industry, umbrella making industry, toy industry, paper product industry, chemical fiber industry, and electronic machinery industry have achieved industrial output value of above scale, reaching 50 billion 174 million yuan, the current price has increased by 22.7%, accounting for 86.8% of the total industrial output value above all scale, and the contribution rate to the industrial output value above all scale is over 86.1%, and the industrial output value of all above scale has increased 19.8 percentage points.
From the perspective of specific industries, Jinjiang Leather industry , Shoemaking industry Food and beverage industry, paper products industry, electronic machinery industry, building materials and ceramics industry 6 industries, the output value of scale increased by more than 20%.
What is puzzling is that the economy of some leading counties and cities in Guangdong province and some counties and cities in Zhejiang province has been on the decline. In the same time, many counties and cities in Fujian are also in a bad economic situation. Why Jinjiang's private enterprises are full of vitality, such as Heng An Group, seven wolf group, Anta group, xunxing group and many other fast growing enterprises. Textile and clothing , Sports footwear The ten major industrial clusters, such as snack foods, biopharmaceuticals and machinery manufacturing, are booming. At the same time, it is even more amazing that Jinjiang has also been born with seven wolves casual wear, Qipai suit, Lun Lang business men's suit and strong Blazer Jacket. Anta sports shoes , XTEP sports shoes , Hongxing Erke sneakers A large number of "China famous brand" and "China well known trademark", such as yak food, Pan Pan food, etc.
The brand of Jinjiang is shining like the stars on the Chinese earth, sparkling with brilliant light. Jinjiang not only owns fifty-seven "China famous brand" and "China famous trademark", but also becomes the most famous brand city in 2600 counties and cities in China, and Jinjiang has become a famous brand city in China. At the same time, Jinjiang Enterprises have also established a huge marketing network at home and abroad. In just a few years, Jinjiang has established tens of thousands of sports shoes, clothing, food and beverage stores, flagship stores and brand stores throughout the country. Hundreds of millions of products in Jinjiang are continuously sold to all parts of the world through these sales channels and terminal networks.
In the economic tide of fierce market competition and adverse current sailing, Jinjiang's economy can continue to advance rapidly. The fundamental reason lies in the fact that in 2004, the leading leaders of the Jinjiang municipal government and the municipal government were able to prepare for danger in advance and plan ahead for economic development. They built two strong engine of high quality for Jinjiang's economic development, namely, the accumulation of industrial clusters and the development of brand economy.
The reason why these two engines can adapt to changes in the market environment and keep upgrading are the source of the industrial and economic development plan of the "Jinjiang Jinjiang 2004 to 2008 Industrial Cluster Development Plan" and "Jinjiang 2005 to 2010 brand development plan".
In the past five years, under the guidance of the grand blueprint and strong implementation measures of the two industrial clusters and brand planning and development, the Jinjiang municipal Party committee and the municipal government have always guided the idea of "concentrating on industry and concentrating on finding clusters" as the guiding ideology for economic development. Taking the industrial cluster economy and the urban brand economy as an important starting point for the development of regional economy, guiding the pformation and upgrading of Jinjiang's industrial structure, promoting enterprises to be strong and specialized, and vigorously cultivating industrial clusters, the government and enterprises have been actively interacting with each other, practicing hard work, and constantly promoting the upgrading of industrial clusters. In the great depression, the core competitiveness of their own enterprises has been formed, and the core competitiveness of industrial clusters has been formed.
Handling the dialectical relationship between "small" and "big" in industrial clusters
Among the more than 8000 enterprises in Jinjiang, they already have the foundation of certain industrial clusters and form the unique "four small four characteristics" in the industrial clusters.
One is "small products create big market". In the survey, it was found that the products produced by Jinjiang enterprises were very small, such as suits, jackets, trousers, underwear, etc. Gym shoes Products such as zippers, toy stationery, sanitary napkins, umbrellas, potato chips, candy, outer wall tiles, glazed tiles and other textile and clothing, snack foods and so on, but the products are sold in a large market and occupy a large market share. Jinjiang's casual jacket, Western-style trousers More than 10 products such as snack foods and umbrellas occupy the first place in the market share of similar products in the country.
Especially in Jinjiang. Gym shoes The annual output has reached one billion pairs, and its market share has reached over 50% worldwide. Jinjiang has become the largest in the world. Gym shoes The production base is worthy of the name. World shoe capital 。
二是“小企業(yè)引發(fā)大合作”。晉江中小企業(yè)已達(dá)一萬(wàn)多家，基本是中小企業(yè)為主體，企業(yè)規(guī)模不大，但已經(jīng)形成完善的生產(chǎn)鏈和專業(yè)化配套的生產(chǎn)方式，在調(diào)查中我們發(fā)現(xiàn)，特別是晉江的紡織服裝從產(chǎn)業(yè)鏈的前端，從石油冶煉到化工原料，再到紡織化纖和服裝、西褲的生產(chǎn)的產(chǎn)業(yè)鏈后端，全部都在晉江能夠完成，企業(yè)之間上百道工序能夠?qū)崿F(xiàn)社會(huì)化大協(xié)作，晉江的紡織服裝產(chǎn)業(yè)集群不但降低了生產(chǎn)成本，而且大大提高了生產(chǎn)效率。
The three is "big prospects for small concepts". Jinjiang people advocate "fight to win". Smart business owners in Jinjiang see that in twentieth Century, China will enter the era of leisure. Therefore, they seize the opportunity given by the market and develop leisure in Jinjiang, where there is no leisure resort. clothing Industry and leisure Gym shoes Industry, leisure food industry, leisure toys, stationery and other special products have realized the concept of "leisure" in Jinjiang. With the rapid development of our economy and the improvement of people's living standard, leisure jackets and recreation produced by the concept of leisure Gym shoes And leisure food is close to the psychological needs of hundreds of millions of consumers, which is in line with consumers' fashion consumption tendency. Therefore, in the concept of leisure, Jinjiang people earn hundreds of billions of wealth, and Jinjiang's leisure products have boundless prospects.
The four is "small clusters make great achievements". In 2004, Jinjiang's industrial clusters were relatively small and the largest. Textile and clothing The industrial output value of the industry in 2003 was only 21 billion 450 million yuan, but after four years of implementing the plan of textile and garment industry cluster formulated by Jinjiang by the city of Kim bid, it has made great progress.
In 2007, only Jinjiang city. Textile and clothing An industrial cluster has exceeded 100 billion yuan in industrial output value. Industrial cluster planning has promoted the development of Jinjiang's industry to an intermediate stage that can interact with the regional industrial competitiveness and the development of industrial parks, and rural industrialization and urbanization.
Let private entrepreneurs set up the correct development view of "right" and "wrong"
In 2008, the key reason why Jinjiang's economy was able to rise suddenly and headwind was that the Jinjiang municipal Party committee and the municipal government could take the lead in pforming the service-oriented government from the "referee" type to the "coaching oriented" government and breaking the resistance and fence in ideology.
一是破除“小富即安”，實(shí)際上是“小富難安”的思想觀念。2004年，晉江市有一批企業(yè)規(guī)模也已做到億元以上，很多企業(yè)家產(chǎn)生了“小富即安”的思想意識(shí)，普遍認(rèn)為自己過(guò)去是洗腳上田的農(nóng)民，現(xiàn)在家產(chǎn)超過(guò)億元，不用像過(guò)去那般工作太累了，該享享清福，因此很多人開(kāi)始買名車、穿名牌、戴名表、講享受。
According to statistics, more than 80% of Mercedes Benz and BMW sold to a small county-level city in Jinjiang in 2004. The whole county town was singing and dancing, and the number of enterprising bosses was increasing. The private economy was in a state of constant decline.
In order to reverse this decadent situation,
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