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Three Pillar Policies To Help Enterprises Overcome Difficulties

2008/12/19 0:00:00 36

I use

Jinjiang

Enterprises, for example, Heng An Group and Anta, seven wolves, they are well-known brand enterprises in the industry, but also relatively complete industrial chain enterprises.

The real crisis of manufacturing industry is those enterprises that are purely supplied with materials, while the enterprises with relatively complete industrial chains have strong pressure resistance.

Resist risks

The ability is higher.

First of all, enterprises should see

government policy

Adjustment, such as the adjustment of loan interest rate and deposit reserve rate introduced recently, and secondly, enterprises should have a rational understanding of policy adjustment. These adjustments are fine tuned, and will not produce immediate effects on the micro economy; third, if SMEs want to think about this, the key lies in themselves, establishing a sound financial system and maintaining a reasonable cash flow.

  

Short term coping strategies:

Private enterprise

We should revere the rule of "cash is king".

Be a conservative, prudent investment or simply do not vote, because in today's situation, it will be successful if we keep at a loss.

We should reduce the asset liability ratio and increase the amount of cash held.

Because the business environment has deteriorated, many modeling enterprises have invested funds in many areas such as the real estate market and stock market. However, investment should be conservative and investment should be optimized.

  中期應(yīng)對之策:政企聯(lián)動的“6+1”大系統(tǒng)高效整合。

The theory of "6 + 1" is about the image of industrial chain positioning. 6 of the high-end industrial profits include product design, raw material procurement, warehousing and pportation, order processing, wholesale operation, terminal retail, and 1, at the lowest profit level.

For example, the export price of Chinese dolls is 1 US dollars, and the selling price in the US terminal is US $9.99, and the price difference of nearly 9 US dollars is generated by the whole "6 + 1" industrial chain. "Bobbi"

Bobbi's "6" is controlled by the United States, it can recover 9 times output value in the whole industry chain, and even the profit rate has reached 30% - 40%, but in the current economic environment, Chinese producers have almost no profit.

Over the years, the United States has drained the bone marrow of our enterprises through the integration of industrial chains.

  

How to help small and medium-sized

Private enterprise

To tide over this difficulty?

I personally believe that the government should lead enterprises to carry out the efficient integration of the "6 + 1" industrial chain.

In my opinion, there is only one competition pattern in the global economy, that is, the competition of the whole industrial chain.

If Spain's famous civilian luxury clothing brand ZARA, from the production to the end of the whole cycle as long as 12 days, because it controls the entire industry chain, and achieved the "6 + 1" efficient integration, and our domestic clothing brand and its comparison has a clear gap, at least need to spend 2-3 months cycle to store.

Therefore, our enterprises should step up the integration of the industrial chain, reduce the "6 + 1" cycle time, accelerate the speed of production and circulation, and the local government should play the role of guidance and service at the moment to help enterprises establish the "6 + 1" industrial chain mechanism, so this is the medium term strategy to deal with the crisis.

  長期應(yīng)對之策:建立企業(yè)自身的小系統(tǒng)。

I think China's enterprises are generally lack of system, which is the most basic element for enterprises to become bigger and stronger.

I must stress that the process flow is the foundation of high technology and the foundation of large manufacturing enterprises.

A system that lacks system is particularly resistant to stress.

I hope that China's manufacturing enterprises must establish a small system suitable for their own development, thus laying the foundation for long-term development of enterprises.

Editor: vivi

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