Chinese Shoe Enterprises Need To Grasp The New Situation And Consolidate Their Position.
China's leather shoes manufacturing industry began in Shanghai and began in 1876. First double modern leather shoes The "straight foot" shoe, which does not divide the left and right feet, has evolved into the left and right feet. shoes This is a major development of China's shoemaking technology. Since then, China's modern leather shoes production has been gradually developed.
In 2006, China was above scale. leather shoes (boots) manufacturing industry completed industrial output value of 181 billion 578 million yuan, an increase of 19.81% over the same period, and the production and sales rate reached 97.9%. The total output of leather shoes (boots) was 3 billion 77 million pairs, an increase of 14.37% over the same period.
In 2006, China exported 699 million pairs of leather shoes (boots), an increase of 11.77% over the same period, with an export volume of 19 billion 511 million. dollar An increase of 14.01% over the same period last year. Imported leather shoes (boots) 13 million 490 thousand pairs, an increase of 29.94% over the same period, with an import volume of US $278 million, an increase of 30.05% over the same period last year.
In 2007 1-11, the cumulative output of leather shoes was 3 billion 114 million 652 thousand and 900 pairs, an increase of 13.98% over the same period last year. The cumulative output of leather shoes in Zhejiang was 975 million 506 thousand pairs, an increase of 22.13% over the same period last year. The cumulative output of leather shoes in Guangdong province was 906 million 963 thousand and 400 pairs, 5.16% lower than that in the same period last year.
中國(guó)皮鞋制造行業(yè)在發(fā)展的同時(shí)，一些問(wèn)題也日益顯露出來(lái)。特別是品牌定位雷同，產(chǎn)品同質(zhì)化嚴(yán)重，推廣傳播手段單一，營(yíng)銷(xiāo)理念缺失，缺乏渠道規(guī)劃，產(chǎn)品質(zhì)量及可靠性差，此外，渠道松散，企業(yè)競(jìng)爭(zhēng)力不強(qiáng)，盈利能力弱等因素嚴(yán)重制約了行業(yè)的進(jìn)一步發(fā)展和品質(zhì)的提高。因此，中國(guó)皮鞋制造企業(yè)必須抓住新的發(fā)展形勢(shì)，在產(chǎn)品研發(fā)上體現(xiàn)差異化戰(zhàn)略和成本領(lǐng)先戰(zhàn)略，加強(qiáng)渠道規(guī)劃，打造價(jià)值鏈營(yíng)銷(xiāo)，加強(qiáng)品牌建設(shè)，提升品牌價(jià)值，只有這樣才能在新形勢(shì)下立于不敗之地。
Editor: vivi
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