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The First Female Private Shoe Hall Appeared In Wenzhou.

2008/12/25 0:00:00 90

Interior display of private shoe Hall

Can you imagine moving your shoe cabinet into a shoe store without anyone disturbing and trying it on?

In December 24th, China's first female private shoe hall appeared on the first bridge in Wenzhou. This is the first experiential shopping and leisure style made by MeiRie S, a high-end female shoe brand in AOKANG.

Build your own shoe cabinet and experience fresh fruit like shoes.

On the day of its opening, the MeiRie S private shoe hall was unveiled in snowflakes.

Reporters found that the shoe hall layout is very distinctive, European style soft and fresh and elegant, post-modern wall painting, bead curtain gauze natural drop, properly decorated with hand painted wind lamps, vases, Europeanized style cushion and cartoon doll.

The shoes are placed randomly and orderly, customers can freely choose the styles and sizes and try them on, just like in their own shoe cabinet, no guide buyer comes to disturb until the customer finds the shoes that are most desirable.

The leisure area is located in the deep part of the shop. Customers can choose their favorite music, magazines and accessories to enjoy strong coffee and automatic massage.

It is understood that MeiRie S aims to create high-end women's shoes for fashion women, specially introduced six professional women's shoes production lines from Italy's La La Na, and hired Italy craft master to undertake research and development design to ensure that the speed of private self-service shoes is two times that of general shoe stores, and is committed to providing customers with fresh and artistic shoes.

In addition, limited edition designer DIY handmade shoes, couple shoes, luminous shoes and other special products are also available in the shoe hall.

"This is my first contact with this selling mode. I feel like choosing shoes in my own shoe cabinet. It's very novel, and the shoes here are very fashionable and the prices are fair.

Here, you can also read magazines, listen to music and drink coffee. It's a totally new experience and it really gives me a big surprise. "

A customer told reporters at the scene.

Innovating terminal mode and advocating experience economy

In 2008, China's manufacturing industry appeared to be exceptionally "cold".

Due to the rise of various operating costs, the low cost manufacturing advantages of Chinese footwear industry no longer exist, and the profit margins of retail terminals are getting smaller and smaller.

　　同時(shí)，中國(guó)鞋業(yè)連鎖專賣模式也悄然走過(guò)了10年，模式發(fā)展成熟了，企業(yè)卻在價(jià)格戰(zhàn)、促銷戰(zhàn)、廣告戰(zhàn)中“疲于應(yīng)對(duì)”。種種瓶頸交集之下，轉(zhuǎn)型已是勢(shì)在必行。再加上消費(fèi)者在購(gòu)買產(chǎn)品服務(wù)的種類、數(shù)量乃至渠道等方面選擇更多樣，決策更警惕，如何吸引消費(fèi)者，并讓他們快速制定購(gòu)買決策呢？

Undoubtedly, the experience economy mode provides the best marketing outlet.

Including LV, IBM and other international famous brands are very keen on this, they integrate products into experiential brands, provide consumers with memorable activities, thereby avoiding fierce price competition, highlighting their own characteristics, firmly grasp them.

"MeiRie S private self-help shoes hall is another innovation in the market terminal marketing mode. Customers can not only consume, but also enjoy themselves. It is a new experience consumption."

You Xianyong, general manager of MeiRie S brand business department, said, "our idea is to move customers' own shoe cabinet into the store hall, creating a secret consumption space for urban fashion women, believing that its appearance will give consumers a bright feeling."

　　每一個(gè)終端都是一個(gè)舞臺(tái)，向消費(fèi)者展示企業(yè)的產(chǎn)品與服務(wù)。MeiRieˊS私家自助鞋館正是這樣一座繽紛的舞臺(tái)，用裝飾和產(chǎn)品為每一位消費(fèi)者創(chuàng)造難忘的體驗(yàn)。