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Psychological Marketing Strategy Behind Shoe Store Giving Shoes

2009/1/19 0:00:00 72

Buy a pair

shoes

Two pairs of shoes were sent. Unexpectedly, the shoes that had been put on for more than two months, the sole broke a 2 cm deep hole and broke into two parts.

In September last year, Ms. Wang bought a pair of 390 yuan in the shoe store of "De Qing Qing" in the city.

leather shoes

。

At that time, the store was promoting sales, and Ms. Wang was given a pair.

Sandals

And a pair of casual shoes.

Ms. Wang wore her casual shoes to her daughter.

Last month, Miss Wang accidentally discovered that the soles of casual shoes did not know when to split a big mouth. With the help of one hand, the shoes would break into two parts.

"My daughter is a teacher. I hardly ever take part in strenuous exercise, so the shoes wear so quickly."

Ms. Wang took the shoes back to the store, but the clerk said that the shoes could not be replaced. If there was no warranty, they would pay 20 yuan for repairing shoes if they wanted to repair them.

"They said,

shoes

It's so bad that it doesn't guarantee that water will leak after it is repaired.

I insisted that they should return, but they were rejected by the manager.

Ms. Wang said.

On the 15 day, the tour manager of the store told reporters that Ms. Wang's shoes had been returned for more than two months from the day they received the gift, more than a month's refund period.

Ms. Wang said that when shopping, the clerk did not tell the shoe that there was only one month's return period, and did not tell whether the warranty was guaranteed or not.

The tour manager of the store said that Ms. Wang's shoes had been returned for more than a month from the time they were presented, exceeding the one month warranty and refund period of the footwear products stipulated by the state, so they could not be guaranteed or returned.

Fuzhou municipal consumer protection committee vice chairman Zheng told reporters that the national footwear products (whether as commodities or gifts) warranty and return period has no uniform provisions.

Each manufacturer can promise the warranty period and mark it on the package of shoes.

If purchased or awarded

shoes

In case of quality problems (not caused by consumers), consumers can ask for replacement at any time.

Editor: vivi

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