This is what a textile industry expert often talks about.

What he wants to express is that the maturity and level of China's fabric industry is, in some ways, difficult to perfectly connect with the current downstream garment industry, thus breaking the pain in the sense of the industrial chain, whether in the clothing industry or in the fabric industry.

In many domestic high-end clothing brand designers, "domestic fabrics are not bad in terms of technology and quality, but they are really lack of design."

It is not difficult to find that the root cause of this problem is that many enterprises only focus on short-term interests, lack of innovation consciousness and weak initiative in independent innovation.

In addition, product developers can not correctly understand and apply the trend information to product development, which is also an important reason leading to the lack of design.

Many problems have troubled these enterprises.

Zhang Jianxiang, director of R & D center of Shandong Lu Tai textile Limited by Share Ltd, put it simply: "technology is the life of products, and design is the soul of products."

The product without soul can not inspire the desire and desire of designers and buyers.

The fabric design competition is one of the most effective ways to improve this link.

As Zhou Haidong, senior customer manager of Dow textile fiber division, said: "to help and guide enterprises in the special period of the industry in the direction of innovation and independent design development and efforts, design competition is a very important way."

FabricsChina China International fabric design competition came into being at that time.

Since its launch, the competition is aimed at promoting product innovation, encouraging the design and innovation of market-oriented textile fabrics and pattern products, and advocating the combination of fashion trend research with production practice.

Over the past 10 years, FabricsChina has left a respectable footprint in the industry. The design competition has attracted a large number of enterprises and professionals to take an active part in the industry, and has gained rich accumulation in the industry.

In the entries, the penetration of more unique ideas, the appearance of fashionable appearance, and the obvious improvement of practicability and market value have all felt that the thinking of Chinese textile enterprises is changing and the growth of design talents is accelerating.

Although there is still a certain gap between the expectations and expectations of the people, the attitude of enterprises to participate actively and respond is enough to believe the hope.